Dodge Is Ending the Dodge Durango

September 23rd, 2021 by

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The Dodge Durango SUV has seen a range of lifestyles and performance. Joining the ranks of the Dodge Challenger and the Dodge Charger, the Dodge Durango eventually got its very own Dodge Durango SRT Hellcat variant, able to generate 700 horsepower like the big boys. Although it was a long-time waiting for this powerful SUV, shortly after Stellantis was formed, Dodge was given a deadline to go green or go home. So, the Dodge Durango SRT Hellcat was also short-lived, discontinued in June 2021, and followed by an additional order of 3000 more units of the Durango SRT Hellcat due to popular demand. Now, on the cusp of an upcoming Dodge Durango Plug-in Hybrid (no longer just a rumor), Dodge announced that the production for the original Durango SUV is over.

In early September, we learned about the current end-tail of the roadmap for upcoming vehicles from Stellantis (most previously-owned Fiat Chrysler Automobiles brands).  By 2024, Dodge is supposed to finally release it’s very own “all-electric” muscle car. Called eMuscle, it comes with a new logo, the Fratzog, but won’t be replacing its current lineup with all electrified variants. At the same time, there have been rumors of ending the Dodge Challenger and Dodge Charger to give the first all-electric eMuscle a fighting chance. Before all that happens, the Dodge Durango Plug-in is coming out next year (2022).

Where does all of this leave the original Dodge Durango? 2023-2024 is a big year for Stellantis, with an all-electric Jeep in 2023, eMuscle and a fully electric Ram 1500 pickup in 2024, and the death of the Durango. Based on current reports, that’s when production will end, and with no replacement in sight. As the automaker changes from internal gas combustion engines and makes way for electrified options, the lineup has slowly diminished over the years. First the Dodge Dart, then the Dodge Viper, eventually followed by the Dodge Journey and the Dodge Grand Caravan minivan. Oh, the memories. Now the Dodge Durango is on the chopping block, even with all of its advancements.

We don’t think Dodge will be walking away from SUVs altogether. Not everyone wants a fast high-octane burning muscle car, and the Durango lasted this long because Dodge consumers also like SUVs. We just think a new SUV will fill in the gap, something more up-to-date with more tech options. Luckily, Stellantis has many SUVs in its portfolio that could make its way over to the Dodge lineup with a new face and a rebadge. The muscle car automaker hasn’t shied away from it before – a certain subcompact car known as the Colt was a rebadged model from Mitsubishi Motors before the Japanese automaker officially started selling in the states.

At the same time, Stellantis is moving towards profit and bringing Peugeot back into the US, as per the merger into Stellantis. One of the reasons Dodge was given a deadline was because it was no longer profitable to create high-performance vehicles if it meant not passing the rules and regulations for CO2 emission set by the European Union. With about 50,000 to 65,000 Dodge Durango units produced a year, that’s a lot of space to free up to produce another, more profitable vehicle.

Dodge has been good about updating the Durango in terms of performance and safety, but somewhere along the way, it became driver-oriented. That’s the odd thing about these large cars – how often are all five or eight seats filled? Maybe we’ll finally get a hatchback with eMuscle, who knows? For now, you can still get a Dodge Durango at Aventura Chrysler Jeep Dodge Ram.

Posted in Dodge