The FCA Brand Jeep Requires Expansion Due to 2018 Record Sales

January 18th, 2019 by

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Fiat Chrysler Automobiles (FCA) is one automotive group that has seen a rise in sales, stocks, and all-around success. Our review of FCA in 2018 is enough proof of that, but there’s more to the overall group’s success. Two brands under the FCA umbrella stand out – Jeep® and Ram (Trucks) – are the major bread winners of FCA. With the 2019 Ram 1500, 2018 Jeep Wrangler JL, 2020 Jeep Gladiator, and most recently, the 2019 Ram HD, these two brands are causes for expansion to increase production, especially Jeep.

Money, Money, Money!

Of course, money and sales are a large cause for expansion. More sales means the Jeep brand is in demand, and based on the number of units sold last year, the demand is high! In 2018, the Jeep Wrangler set an annual sales record with 240,032 units sold. That model alone brought the Jeep brand up by a 17-percent U.S. sales increase in 2018. Moreover, the Jeep Compass and Jeep Cherokee both had their best years in 2018. In total, the Jeep brand sold a record of 973,227 units sold, just on the verge of 1 million in annual sales. One million in one year – now that’s the spirit of the Jeeper community.

We shouldn’t be that surprised, though. In March 2018, the automotive brand Jeep became the first and only automobile cult brand officially recognized by the Society of Cult Brands and The Gathering. Think of common names, like Beats By Dre™, Snickers® candy bars, Gatorade, Jack Daniel’s Tennessee Whiskey, PlayStation®, and even Vans® shoewear. All cult brands, and Jeep is one of them. One million units isn’t far off now, and that calls for an expansion of production to meet the demand.

Oh, Canada

Although Jeep is viewed as an “American” brand, having been the first official army vehicle, not all models are built in the states. In addition, with the record-breaking sales of 2018, Mike Manley, CEO of FCA, is seeking other locations where a production factory may be set up to not only handle some of the work, but also build two new models. We can bet one is the Jeep Commander SUV.

Of course, the platform of the Commander SUV is still by Jeep, but when it comes to the states, the model will be a rebadged Chrysler SUV to help expand the lineup. Nothing has been confirmed, of course, but there was also talk of a Baby Jeep. FCA is notorious for secrecy, though.

Moving on, during a roundtable discussion with reporters in mid-January 2019, Manley said FCA’s two Canadian assembly plants remain “very important” to the automaker going forward. With nearly 25-percent of the Fiat Chrysler Automobiles vehicles manufactured in Canada, it’s no surprise. It manufactured the 2017 Chrysler Pacifica, Chrysler Pacifica Hybrid and Dodge Grand Caravan models at its plant in Windsor, Ontario plant and currently employs 6100 workers. The FCA Group also employs an additional 3,500 people at its Brampton, Ontario plant that manufactures the Chrysler 300, Dodge Charger and Dodge Challenger.

Manley refused to make any specific announcements about Canada’s involvement, but the manufacturing plants in Canada have already created a nice foothold.  With FCA operating 159 plants around the world, the expansion could happen anywhere really. Besides, after Chrysler sold 62,000 units of the Chrysler Pacifica Hybrid to Alphabet Inc., for their self-driving unit, Waymo, the Windsor plant is still pretty busy at the moment.

Things keep going well for Jeep. Want to become a Jeeper and show your spirit? Find your next Jeep vehicle at Aventura Chrysler Jeep Dodge Ram.

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Posted in FCA News, Jeep