FCA Employs Talking Minivans in New Marketing Campaign
While consumers wait for the mythical Chrysler Portal that went into production, allegedly, during the autumn of 2018, or the upcoming Chrysler crossover vehicle, Fiat Chrysler Automobiles (FCA) is still showing love for the popular vehicles that make up the lineup. During every season, FCA runs a new marketing campaign to toot some horns and grow consumer interest. With the spring of 2019 in the air, FCA dove in with its Chrysler brand with a new campaign focused on, what else but the Chrysler Pacifica and Chrysler Pacifica Hybrid? Running a series similar to their Sesame Street and Chrysler stunt, the campaign spanning across television, digital and social channels, and comes in four parts.
Each commercial has its own sort of cuteness too it, and FCA is playing up to a variety of audiences in its demographic, with couples who may be looking to start a family to parents who already do have a little one in tow, wherever they go. The first of four, “Are We a Van Family”, debuted in early March 2019, starring Oscar-winning actor Jamie Foxx as the voice behind the theme for this marketing campaign: talking cars. Lending his voice to take on the persona of the Pacifica and Pacifica Hybrid, Foxx gives the couple in the first video a run-down of the unprecedented level of functionality, versatility, technology, and bold styling found in both variants of the minivan.
As always, the class-exclusive Stow ‘n Go seating will always come to play in an advertisement for the Chrysler Pacifica, Chrysler Pacifica Hybrid, or Dodge Grand Caravan. Just remember, although Stow ‘n Go seating is available in the second and third-row for both the Chrysler Pacifica and Grand Caravan minivans, the Chrysler Pacifica Hybrid only has it available in the third-row, due to the battery taking up space where the in-floor storage compartments for the seats would go. Not to worry though, because according to the specs on the manufacturer website, that doesn’t affect the cargo capacity, with 140.5 cubic-feet of space available behind the first-row in both models.
The second video in the marketing campaign recently aired as well for the beloved St. Patrick’s Day. This time, pandering to those with a small child has a Chrysler Pacifica under the curse of a leprechaun. The voice actor has been unnamed thus far, but they go great with the personality of the minivan.
This commercial also does a great job of showing off some of the great technology and entertainment options found in the Chrysler Pacifica and Chrysler Pacifica Hybrid. Designed for families, both minivans come with Uconnect Theater with Wireless Streaming as an available feature. An entire system, Uconnect Theatre comes with a Blu-ray™ and DVD Entertainment System that enables passengers to enjoy their own movies and games. The system comes with a USB port1, wireless headphones, a remote control, and a standard 115-volt AC electrical outlet that can be used to plug in video game consoles and other electronic devices without the need for an adapter. This great addition to keep passengers entertained can be found standard on the Chrysler Pacifica Hybrid Limited, Pacifica Touring L Plus, and optional on the Pacifica Touring Plus and Limited trims.
So, what is the verdict? Are you a van family? Find out with a test drive of the Chrysler Pacifica, or literally go a little green after St. Patty’s Day with the Chrysler Pacifica Hybrid, here at Aventura Chrysler Jeep Dodge Ram.