Experience the L.A. Auto Show Virtually with Stellantis
Was attending the 2021 Los Angeles Auto Show not on the agenda this year? Traveling is tense for everyone, especially out of state or internationally. Many automakers know this but want to show their new models and upcoming features to their faithful customers. That’s why automotive group Stellantis brought the 2021 L.A. Auto Show to the web. With a virtual world created by the group, consumers can learn about and experience the newest and hottest vehicles from Chrysler, Dodge, Fiat, Jeep, Ram, and Alfa Romeo in a virtual auto show.
What Does a Virtual Auto Show Entail?
Clicking the button on the stellantisvirtual.com splash page starts an intro, spoken by a nameless Virtual Brand Ambassador who gives an introduction and talks about some of the things we can do, such as taking a quick tour of this interactive and virtual guide to the show, click on specific auto brands to learn what’s new for each, or focus on the upcoming Jeep Wagoneer. It sounds simple, but this isn’t just a run-of-the-mill manufacturer site with a sheet of specs and a gallery of available features. Through this tour, users can immerse themselves while listening to video explanations about the vehicle in question and its features.
Go Beyond the Automotive Showroom
Hosted by the Virtual Brand Ambassador, users can get a custom experience. Content is curated based on user preferences, and the tour helps to give consumers a better understanding of Stellantis’ many available and upcoming products and technologies in a virtual 3D world. Exploration extends to 12 vehicles, and if the host registers on the uncanny valley scale for users – it’s no Desktop Girl – consumers visiting the virtual auto show may opt for a self-guided tour and turn the experience into a user-controlled 3D environment.
Users can view all 12 models from various angles to notice tiny details. At any time, a consumer can deep-dive into all the information about the vehicle’s technology, features, and applications. The current highlights are the new 2022 Grand Wagoneer and the popular 2021 Jeep Wrangler 4xe plug-in hybrid. Here’s a quick overview for customers not interested in a virtual tour.
The manufacturers are available in the navigation menu, and each has a plus sign to open a sub-menu with a list of specific vehicle models and a link to brand history. For Ram, the 1500 TRX and 1500 Limited trims are accessible. Chrysler is limited to the Pacifica, and Dodge only displays the Durango Hellcat. Jeep shares the most, including:
- Grand Cherokee L
- Grand Cherokee Summit Reserve 4xe
- Compass Trailhawk
- Wrangler 4xe
- Wrangler Rubicon 392
Prepare to Explore Stellantis Vehicles at Aventura Chrysler Jeep Dodge Ram!
What do you think of a virtual auto show? Should more automakers host these? It’s not like every car on the showroom floor has open doors – some are even blocked off from the public. With a virtual tour, anyone can get behind the wheel and check out their new favorite car. Follow us on social media for more information on upcoming Stellantis models.