Dodge Teases Charger Daytona SRT BEV Concept with New Christmas Ad-Spot
It’s been over a year since we heard anything about the Dodge Charger Daytona SRT BEV Concept, and we’re starting to wonder if it will ever come to fruition. The muscle car automaker was slow to adopt battery-electric vehicles (BEVs) as a part of its lineup, and after the rumor about a plug-in hybrid Durango, there wasn’t much until the eMuscle lineup was announced. The first official electrified model was the Dodge Hornet, first released as a gasoline-powered model followed by the plug-in hybrid electric Dodge Hornet R/T. Last we heard about the Dodge Charger BEV concept was at the 2022 SEMA Show, where we got a look at its various powertrain levels and the Dodge Direct Connection parts catalog to boost its power even further. Good things come to those who wait, and Santa is checking on people’s patience with a little tease of the 2024 Dodge Charger – we’re just not sure if it’s the BEV we’ve been waiting for.
It looks stylish, and it’s definitely reminiscent of the old-school Dodge Charger. That makes it easy to be mistaken for a Dodge Challenger with only two doors. Heck, maybe it is the new Dodge Challenger, who knows at this point? Based on the picture above and in the video, it looks a lot like the Dodge Charger Daytona SRT BEV Concept, but with rounder headlights. Donning red paint, it definitely looks like the Stryker Red concept at the SEMA Show, and who doesn’t like a red muscle car? The front fascia definitely gives it away that this is for sure a BEV Dodge vehicle, missing a grille and only present with a top slit above the large lip. Regardless, Dodge style never dies, and a deep C-shaped vent cuts into the hood for the classic air vent look.
According to the ad spot, the vehicle seen in the book is a “preproduction model shown for illustration purposes only,” but it could be a pretty accurate idea of what the next Charger should look like. The fine print also says this model won’t be available until late 2024, making it a late 2025 model. We didn’t expect Dodge to drag their feet this much with eMuscle, but it makes sense. After the hiccup with the Direct Connection catalog and pushing back the “Last Call” final model back more than once, it’s clear the muscle car automaker doesn’t want to have any problems with its first-ever all-electric model. For those that missed it, the final “Last Call” model was none other than the resurrection of the Dodge Challenger SRT Demon, this time powered by 170-proof ethanol for a little hat tip towards the future eMuscle lineup.
With a standard 340 kW powertrain, able to generate 455 horsepower opening the doors for eMuscle, it would seem that the automaker will keep true to its mid-tier engine specs that everyone loves. For those missing the days of the Hellcat, we won’t be seeing any 800 horsepower motors soon, but the new Dodge Charger Daytona SRT Concept does come with an industry-first BEV exhaust that rivals the famed SRT Hellcat engine. It will also feature the same PowerShot feature of the Dodge Hornet, able to provide a small boost of horsepower that lasts 15 seconds, followed by a 15-second cooldown period after the boost dies down (technically a 30-second cooldown.
Want to find out when Dodge releases its first true eMuscle model? Follow along with us on Aventura Chrysler Jeep Dodge Ram social media. And remember, orders for current-generation Dodge Charger and Dodge Challenger models end December 31, 2023. If you still want to have a gasoline-powered Dodge muscle car of your own, find the Dodge Charger and Dodge Challenger at Aventura Chrysler Jeep Dodge Ram.