Automakers have been finding new ways to connect with their demographic and new consumers entering the auto market. Aside from upgrading vehicles with more modern technology and connectivity, another good way to connect with people and the community is to sponsor a sporting event or team. As Jeep builds its lineup with electric vehicles (EVs),…
The Jeep brand has always been a favorite amongst Americans. An official vehicle of the U.S. Army back in the day, the original Jeep Wrangler started a huge movement. With a long history dating back to the 1940’s, hence the “Since 1941” badge of honor found on all Jeep models, the automaker has been breaking…
Last month, the annual event “MotorTrend Presents Roadkill Nights Powered by Dodge” was gearing up for another year where for one day, street racing becomes legal again. With a rich history dating back to 2015, the festival has plenty to offer, with Dodge thrill and drift rides, Dodge driving simulators, a classic and modern muscle…
If there’s one thing automakers need to know, it’s how to keep things fresh. Whether it’s staying up to date with all the modern features, or adding a new style to an already successful lineup. Sometimes, this can come in the form of an appearance package, or a new stylish option for personalizing an automobile….
