The 2023 Consumer Electronics Show (CES) is coming up, set to take place in Las Vegas January 5-8, 2023. With 2200 exhibitors and 200 conference sessions, there is a lot to see. Although the name is “consumer electronics”, like tablets, smartphones, and everyday appliances, automakers also tend to show up. Car models are consumer products…
Only a few weeks left this year, and Jeep has managed to pull off a first for the auto industry when it comes to marketing campaigns. All year, we see car commercials, but how many of them really stand out? A marketing campaign seems to start every season, and major automakers will always put together…
The Jeep Compass is sometimes referred to as the leading model in the Jeep lineup. Always the first to get new technology, or even the new powertrain system with the Compass 4xe (in Europe), it makes sense that Jeep would also be installing a new standard gasoline engine into the subcompact SUV. We’ve seen a…
Reaching out to the consumer base is one of the best things an automaker can do when it comes to engaging and connecting with its current demographic. People like to feel like their opinions are heard – that’s the whole point of alpha and beta testing a new game, aside from finding bugs and errors….
