The semiconductor chip shortage of 2021 rocked the auto industry. During the 2020 COVID-19 pandemic, consumer goods were bought up like hot cakes, and semiconductor chips were used up for a different avenue. Once automakers started producing again, they found themselves without the resources to meet target goals or introduce new features. Thus began the…
Last call! It’s the last call for high-performance Dodge Challenger and Dodge Charger models! Wait, that sounds familiar, doesn’t it? In 2022, muscle car automaker Dodge announced that the next generation of the Dodge Challenger will be a battery-electric vehicle (BEV). This generation is the last time a Challenger will be gasoline-powered, with the Dodge…
The summer is in full swing, bringing blistering heat and lots of humidity. It’s the perfect time to plan a trip to the beach and show off that summer bod. Whether wearing your favorite swimsuit or an “itty-bitty, yellow, polka dot bikini”, it’s time to enjoy the summer while it lasts. To celebrate, the off-road…
In an ever-changing industry, companies need to find ways to meet the needs of a variety of consumers. This is especially so in the auto industry, where the demographic is steadily changing as the younger generations enter the market. Not one consumer is the same as the other, and many consumers will be looking for…
