Stellantis Announces bproauto Aftermarket Parts Brand for North America
When an old car breaks down, sometimes it can be troublesome to find a replacement part for the repairs. Sometimes, there’s no way around it, and just some proper maintenance won’t avoid parts that need to be replaced. The good people at the automotive group Stellantis know this. That’s why they recently announced the bproauto® aftermarket parts brand, the groups new line of high-quality, competitively priced, replacement parts in North America.
“With the introduction of bproauto, we’re further enhancing the customer experience by offering a new, competitively priced, private label line of high-quality, factory-backed parts for most makes and models…While Mopar will remain the global original-equipment parts and authentic accessories brand for Stellantis, bproauto will offer an alternative for nearly all brands and all cars – new, used, owned, rented or shared. With Mopar and bproauto, our dealerships offer a 360-degree, multi-brand, one-stop-shop solution for nearly all customers, all vehicles and all brands.” – Mike Koval, head of Mopar North America
bproauto® is the OE-backed auto parts brand known for delivering high-quality products for most automotive makes and models to wholesale partners and consumers. Able to deliver to dealership service departments around the world, bproauto® has experts in advanced technology working for them to help maintain a reliable supply of advanced parts at all times. In today’s ever-changing world, the auto industry often plays “catchup” with consumer products, and bproauto® is there to help supply the high-tech parts emerging every day.
Already having a lot of success in Europe and other international markets, including the Middle East and South America, Stellantis is bringing bproauto® to North America to enhance and expand its replacement parts and service business in the states. With parts available for most makes and models that may no longer be around as the industry shifts to electrification, finding aftermarket parts and components for gasoline-powered vehicles is becoming increasingly complex. Thankfully, in North America, bproauto® has 30 parts categories available for most makes and models to support the ongoing transition of automotive repair for older vehicles and upcoming battery-electric vehicles (BEV). Such parts will soon start popping up into the Stellantis dealership network, and every original-equipment-backed part comes with up to a two-year/unlimited-mile warranty. In terms of batteries, they have up to a two-year, free replacement coverage warranty, and brake pads carry a limited lifetime warranty.
Currently available at bproauto®, consumers can find air filters, batteries, brake pads, brake rotors, hub bearings, oil and oil filters, and tire-pressure monitoring systems. Soon-to-come are ABS sensors, a/c compressors, battery cables, brake calipers, spark plugs and wires, radiators, shocks, bulbs, fuel injectors, fuel pump modules, headlamps, wiper blades, and much more. It’s basically a one-stop shop for every kind of OE auto part. It’s no wonder Stellantis has decided to use bproauto® as a partner in supplying such parts. It may sound like the new Mopar, but the two are completely different. bproauto® is all about replacement parts, whereas Mopar is about customization and increasing performance. Still, Stellantis models now have a lot to work with. As mentioned above, dealerships are about to become the multi-brand, one-stop-shop solution for nearly all Stellantis consumers.
Looking for auto parts? Look for Stellantis Mopar and bproauto® service at Aventura Chrysler Jeep Dodge Ram.