Ram Releases the Second Phase of Built to Serve Edition 1500 Pickup Trucks
Ram Trucks is starting a revolution in 2022 with the upcoming all-electric Ram 1500 pickup truck, and one great way to build publicity for a new vehicle is to get involved with the community and those that live to serve society. In 2020, Ram started its Built to Serve Edition pickup truck lineup, with each phase representing a specific branch of the military – land, air, or sea. A total of 9000 units were produced, and the last of the Built to Serve Ram 1500 trucks rolled out in March 2021. The models were such a success, Ram announced its “Built to Serve” truck lineup. Already in its second phase, the first phase of Built to Serve trucks honored the firefighter community. Phase two is keeping the love going while spreading out to firefighters, police officers, and emergency medical service providers.
“After honoring each branch of the U.S. Armed Forces with our initial Built to Serve models, we felt it would be equally important to also extend our gratitude to all first responders who serve or have served our communities…Whether a first responder or civilian, Ram truck owners are very familiar with this adage as it’s something we strive to build into every truck and van we produce.” – Mike Koval Jr., Ram brand CEO – Stellantis
All Ram 1500 Built to Serve edition trucks come outfitted with an assortment of features and equipment that set them apart from the rest of the lineup. Each phase of the Built to Serve edition features a “Built to Serve” instrument panel badge, lockable console storage (optional), deeply bolstered performance cloth and vinyl Sport seats, a Black Onyx Chrome interior trim, and all-weather rubber slush mats. Really living up to the name of these first responders that are willing to go anywhere, Ram 1500 Built to Serve models come standard with 4×4 Off-Road Group equipment. This includes all-terrain tires, an electronic-locking rear axle, hill-descent control, a front suspension skid plate, steering gear skid plate, fuel tank skid plate, transfer case skid plate, tow hooks, and heavy-duty off-road-calibrated front and rear shock absorbers.
For the second phase, each of the three main first responder services being honored by Ram will get their own two, specially selected, unique low-volume exterior paint colors that are supposed to embody the spirit and mission of each. The firefighter-inspired Ram 1500 Built to Serve edition is an easy example, offered in a Redline and Diamond Black exterior color combination, complimented by a black interior with orange accent stitching. We’re still waiting on the colors for police officers and medical responders, but we’re going to guess blue and white, respectively.
Other unique features come with a United States flag and a “Built to Serve” decal on both of the rear quarter panels of the truck bed, plus an all-black grille and surround, black bumpers, black-bezel premium lighting, and 20-inch aluminum wheels with a new Technical Gray finish, made especially for the Built to Serve edition trucks. If it wasn’t for the ruby red of the firefighter truck, this truck would be a blacked-out edition, with black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips. Consumers also have some personalization options, with Built to Serve-embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel available for attaching patches, flags, slogans, etc. For added convenience, the front seat-back panels have Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing installed for additional storage and pouches.
Based off of the Ram 1500 Big Horn model, all body styles and powertrains are available with the second phase of the Built to Serve edition. With a starting price of $46,625 (plus destination fee), production begins this month (February 2022) at the Sterling Heights (Michigan) Assembly Plant. The plan is to have these in dealership showrooms by the spring of 2022, so very, very soon. You can put in an early order for your new 2022 Ram 1500 Built to Serve model when you contact us at Aventura Chrysler Jeep Dodge Ram.
