Ram Trucks Release Second Phase of Built to Serve Edition Trucks
Nearing the end of 2019, Ram launched the first phase of its “Built to Serve Edition” pickup trucks, with a total of 9000 units produced. “Built to Serve”, these trucks came with a number of additions, along with a special paint job that reflected the branch of the military the truck was inspired by – land, air, or sea. Coming back around for a second phase, the Ram 1500 half-ton pickup trucks are rolling out again, with another branch of the military being represented with a nautical-inspired theme.
This truck already rolled out on June 14, 2020, Flag Day – how patriotic. When this special edition series first started in November, the “Built to Serve Edition” models were set to initially represent a different branch every three months, and this would have been the third edition released. However, when COVID-19 hit, everything in the auto industry took a back seat. Now that we’re starting to move forward, it’s time to pick back up where we started.
For those that don’t remember, every edition will be offered in one of ten colors, and in limited numbers. Each branch represented will have one of the following paint jobs available: Gator (1,000 units) and Diamond Black (1,000), Ceramic Gray (1,000) and Patriot Blue (1,000), Anvil (1,000) and Billet Silver (1,000), Tank (1,000) and Flame Red (1,000), and Spitfire (500) and Bright White (500). For the nautical edition of these trucks, Ram has gone with Ceramic Gray and Patriot Blue as the exterior colors with a black interior with Light Ambassador Blue accent stitching. The other four military branches come with another color for the stitching-: Light Frost, Light Diesel Gray, Core Green, or Orange.
A new paint job isn’t all that’s included with the “Built to Serve Edition” trucks. These modes also come with an assortment of additions to the exterior and interior. Ready to rock, all “Built to Serve Edition” trucks come equipped with all-terrain tires on 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish, electronic-locking rear axle, hill-descent control, front suspension skid plate, steering gear skid plate, fuel tank skid plate, transfer case skid plate, tow hooks, and heavy-duty off-road-calibrated front and rear shock absorbers. The package also adds an all-black grille and surround, black bumpers, black-bezel premium lighting, black badges, black wheel-to-wheel side steps, dual four-inch black exhaust tips, and body-color wheel flares.
That’s right, this is a package, and the Ram “Built to Serve Edition” packages are available on all body styles and all powertrains. This isn’t limited to a certain configuration, as long as it’s on a 4×4 drivetrain, consumers can outfit their Ram 1500 with the “Built to Serve Edition” package. The interior is also filled with its share of upgrades, including a “Built to Serve Edition” instrument panel badge, lockable console storage, deeply bolstered cloth and vinyl Sport seats, Black Onyx Chrome interior trim, and all-weather rubber slush mat.
“Ram truck owners, whether civilian or military, are familiar with the ‘Built to Serve’ adage as it’s something we strive to build into every truck and van we produce…Ram honors those who serve or have served in the United States with distinction and we continue to welcome volunteers to our Ram Nation volunteer efforts.” – Mike Koval, Head of Ram Brand, FCA – North America
Consumers will also be able to personalize their “Built to Serve” Ram 1500 pickup truck with “Built to Serve”-embroidered Velcro panels attached to each front seat and additional Velcro panels on each front seat inboard shoulder panel. Here, consumers can apply their own patches (think regimental, flags, slogans, etc). Built for lifestyle and adventurers, the front seat back panels come with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.