Success of Gladiator Gets FCA Talking About New Midsize Ram
On April 4, 2019, the preorder for the 2020 Jeep Gladiator Launch Edition went live. Along with the Launch Edition, only 4190 units set for U.S. production, consumers who preorders were also eligible to win a contest where they would receive a $100,000 salary for one year. Having completely sold out, the Jeep Gladiator shows that midsize trucks are starting to make a comeback. Although the majority of Fiat Chrysler Automobiles (FCA) has little in the market for the car segment, another bread-winner of the automotive group may soon surface. Ram also has a midsize truck in the works.
After first-quarter sales, it’s typical for an automaker or automotive group to hold a conference. FCA CEO Mike Manley recently discussed a yet-to-be-named metric ton midsize truck as a part of the Ram truck portfolio. For readers unaware, soon after Jeep released their new five-year plan, the rest of FCA soon followed, with Ram introducing a new segment in their product roadmap. According to Manley, even with the great success of the 2020 Jeep Gladiator thus far, the new midsize truck by Ram will “address a segment of the market the new Jeep Gladiator can’t satisfy”
The unnamed mid-size/metric ton pickup truck is not alone. In 2022, Ram also plans to release an all-new heavy-duty pickup truck, possibly a new generation since the current will then be in five years old. A new generation of the ProMaster City will also follow, and we may finally get to see the new Ram TRX. Although the Ram Dakota died out in 2011, and the midsize truck market practically went with it, consumers are showing a renewed love for the segment. Finding a suitable platform for the new midsize is going to be tricky however, according to Manley, who admitted that the automaker is currently experiencing issues with the design and production of the midsize truck.
That comment conflicts with an earlier interview with Automotive News. We last heard about the midsize Ram Truck in October 2018, alongside the new Ram Rebel 12 special edition, and someone mentioned that Ram was currently producing a midsize pickup truck with a body-on-frame design alongside the 2020 Jeep Gladiator. Maybe they ran into a hiccup along the way.
Although a new truck segment will enter the lineup by 2022, Manley did want to make it clear that none of the trucks have plans for discontinuation thus far. The same goes for the Ram 1500 Classic, released after the next-generation of the 2019 Ram 1500 debuted. For consumers who still like the unique feel of the last generation Ram 1500, ending with the 2018 model year, the Ram 1500 Classic is the way to go. Although one would think the next-generation Ram 1500 would steal sales, the Ram 1500 Classic is actually putting up a fight. So much so that Ram soon released a special edition of the Ram 1500 Classic in February 2019.
Manley says the two-truck strategy is working for the time being, but a lot can happen in five years. Grab the Ram 1500 Classic if you still like to go old school. If a midsize truck sounds interesting, you can check it out with the 2020 Jeep Gladiator.