Ram Trucks Led the Macy’s Thanksgiving Parade for the 5th Consecutive Year
Did everyone enjoy the holiday weekend? Thanksgiving 2019 has passed and there sure was a lot of fun, food, and activities to be had. By the way, did anyone watch the Annual Macy’s Thanksgiving Day Parade®? Lots of colorful characters – Goku was finally added in recent years, in his Super Saiyan Blue form, shout out to Dragonball (Z/Super) fans – float along, and for the last five years, an important name is leading the way. Yes, for its fifth consecutive year, Ram Trucks kicks off the holiday season as the Official Truck of the Macy’s Thanksgiving Day Parade.
Ram and the Macy’s Thanksgiving Day Parade
“It is with great pride that the Ram Truck brand celebrates five years of aligning with the iconic Macy’s Thanksgiving Day Parade…This is truly a cultural moment and in this season of thanks, we are honored to be just a small part of the magic that happens as our full portfolio of award-winning trucks pulls these floats down the streets of Manhattan.” – Reid Bigland, Head of Ram Brand.
More than 20 Ram trucks were towing the floats of the parade this year, but 2019 had a little unique flair when four of the trucks were made a part of the parade themselves. Fully wrapped to complement the rest of the parade and float designs, the four trucks were transformed into floats of Harvest in the Valley by Green Giant®, Splashing Safari Adventure by Kalahari Resorts and Conventions, Mount Rushmore’s American Pride by South Dakota Department of Tourism, and to bring the holiday spirit to 100-percent, the last Ram truck will be towing the star of the parade, Santa Claus.
Alongside the trucks, Ram also provided the Macy’s parade with Ram ProMaster commercial vans that worked behind-the-scenes to make sure everything was going to go smoothly. In total, 65 trucks and vans were used to not only transport the floats down the parade route, but also helped move parade tool containers, costumes, and the many materials needed to produce the put together the parade every year. Able to tow up to 35,100 lbs. with the Ram 3500 Heavy Duty truck and a payload capacity of 7680 pounds with the same, there’s plenty of heavy lifting and Ram can take care of it all.
Every year, about 3.5 million spectators in New York City alone watch the parade alongside the route. Add this to the 50 million television viewers nationwide and that’s a whole lot of publicity for the Ram Truck brand, not that they need it. After the long-awaited EcoDiesel engine was added as a powertrain option for the 2020 Ram 1500, truck lovers were quick to check out the new specs. Not long after, Jeep announced that the Jeep Wrangler would also come with an EcoDiesel powertrain option in the 2020 model year. When put under the hood of a Jeep Wrangler, the brand new 3.0-liter EcoDiesel V6 engine is capable of generating at 260 horsepower and 442 lb.-ft. of torque but has been optimized to produce 480 lb-ft of torque when it comes to the Ram 1500.