New Chrysler Marketing Campaign “Vanlightenment” Highlights Pacifica Hybrid
Known as the “Best Family Minivan” by many journalists and publications – more than 170 honors and industry accolades don’t lie – the Chrysler Pacifica is really the only family minivan one would need. Although a small share of the market these days, with SUVs and crossovers bringing the best of both worlds, nothing beats that nostalgia of being in your own family minivan on the way to soccer practice. Roadtrips are definitely easier, and with plug-in hybrids and battery-electric vehicles (BEVs) on the rise, car technology is becoming more complex and futuristic with all the power a BEV can provide. A new marketing campaign to remind America that Chrysler also has a plug-in hybrid electric vehicle (PHEV), the Chrysler Pacifica Hybrid shines in “Vanlightenment.”
“The Chrysler brand is committed to delivering harmony in our customers’ driving and ownership experiences that makes their lives easier with innovative high-tech features, award-winning interior design, comfort and safety technology…The Chrysler Pacifica and Pacifica Hybrid are specifically designed as the ultimate family vehicle that simplifies and streamlines everyday life, offering innovative and premium seating and storage to carry everything, screens for every child and seamlessly connected infotainment and safety features.” – Chris Feuell, Chrysler brand CEO – Stellantis
The last van-related campaign by Chrysler was about #VanLife. However, instead of living out of a van like some people make seem very luxurious and free, most families aren’t ready to do that. There were a lot of similarities and stark contrasts between the two, but in the end, the Chrysler Pacifica minivan won. Back to show off all the brand offers, being one of the two remaining models in the lineup, the Chrysler Pacifica Hybrid brings consumers more harmony from rowdy kids that need to be entertained on long road trips. This is especially so with the premiere 30-second television spot, “Courage,” that features a relatable scenario many parents can recall.
Chaotic, stressful, and an all-around not a fun time. Thanks to the agreement between Stellantis and Amazon, more and more future models will come with Amazon-powered services, including the STLA SmartCockpit, Amazon FireTV has been slowly becoming an integrated part of any Chrysler model experience. Keeping kids entertained with that, and the once oh-so popular Uconnect Theatre, long road trips no longer heard the dreaded, “Are we there yet?”…about a million times.
Two mode 30-second spots are also available for viewing on the Chrysler brand’s official YouTube channel. One, called “Personal Space”, shows off the Stow ‘n’ Go seating technology, with seats that fold right into the floor compartments that also act as unique storage solutions. Cleaning up after kids is also easy with the integrated and available “Stow ‘n’ Vac” vacuum. Keeping kids entertained is also a small highlight. The third ad, “Inner Peace” covers all of this and the bonus of a plug-in hybrid, with 32 miles of all-electric driving and a 520-mile total driving range. This marketing campaign was created in partnership with Doner.
Want to go a little green and help reduce your family’s carbon footprint? You can start when you buy a new Chrysler Pacifica Hybrid at Aventura Chrysler Jeep Dodge Ram.