Jeep and Vineyard Wines Collaborate for the First Time to Bring a New Apparel Collection
If there’s one more thing off-road automaker Jeep® likes more than its off-road 4×4 systems, it’s partnering up with third-party companies to bring consumers merchandise. Much more affordable than some of the SUVs in the Jeep lineup, just about anyone can benefit from a little merch. Whether it’s the Jeep storefront on Amazon to buy official Jeep merchandise, the Special-Edition Playmate Pal Coolers from Jeep and Igloo, or the recent Jeep x Marathon Watch Collection, Jeep is bringing more merchandise with an interesting partner. This round goes to lifestyle apparel brand Vineyard Vines in its first collaboration with Jeep.
“We have been chasing our dream of vineyard vines in a Jeep since we were able to drive. There’s no better feeling than being behind the wheel of a Jeep vehicle. Be it an old CJ-7 or one of today’s Rubicons, the feeling is the same: boundless opportunity, freedom ahead and the ability to chase your dream! It’s come full circle and we are so happy to be able to share our love of Jeep by giving away a custom vineyard vines Gladiator Rubicon that we specced out specifically to embody the EDSFTG life,” – Ian Murray, co-founder of Vineyard Vines
Well, I guess a wine inspired by Jeep is too much to ask for. We can’t really condone drinking and driving, especially off road, but a nice wine or beer at the beach is always fun to get a little buzz while tanning. Instead, this one is all aboutVineyard Vines casual clothing, known for its iconic smiling pink whale logo. Both brands are celebrating a birthday, with vineyard vines celebrating its 26th birthday and Jeep rings in its 83rd in July 2024, a new exclusive capsule collection will be launched to celebrate the shared passion for adventure and the outdoors Jeep and vineyard vines (apparently) are known for. Launching online at vineyardvines.com and in select stores, consumers will also get a chance to win a custom vineyard vines Jeep Gladiator, as well as other fancy prizes, via a sweepstake coming up.
Now, for the limited-edition Vineyard Vines X Jeep capsule collection, there’s quite the number of apparel being featured to celebrate this collaboration. Consumers can expect soft fabrics and colorways reminiscent of a beach sunset this summer. To keep heads cool and necks sunburn-free, stylish and comfortable hats will also join the collection. When it comes to dressing casual, nothing says it best like shirts and shorts for men and women. Vineyard Vines is known for its laid-back vibe, and so far, it’s looking good. If your best clothes are winter clothes, don’t worry – sweatshirts are also a part of the limited-edition Vineyard Vines X Jeep capsule collection.
In honor of this collaboration, Jeep will also embark on a promotional road trip in a custom vineyard vines Jeep Gladiator. The road trip will have numerous stops in select locations to showcase the collection, host exclusive events, and promote the custom Jeep vehicle X vineyard vines enter-to-win sweepstakes. We’re not exactly sure where the custom vineyard vines Jeep Gladiator will go, but here’s hoping Jeep makes a stop in South Florida, right?
For more information, visit vineyardvines.com or follow the brands on social media. As always, there’s a hashtag #VVJeepGiveaway to make it easier to comb through all the noise social media platforms are known for. Or, you can always follow along with us on Aventura Chrysler Jeep Dodge Ram social media.