Is the Resale Value of Mopar Mods Worth the Cost?
Mopar, Fiat Chrysler Automobiles (FCA) owned subsidiary is known for its custom auto parts and special edition models. Always taking a vehicle from the FCA lineup, typically Dodge or Ram, once a year, Mopar will add all the glamor and upgrades it can to hallmark another great custom model. With a catalog of performance parts and enhancements for Dodge, Ram, and Jeep, one wonders how much adding Mopar parts to a vehicle may affect its resale value. Prepare to be surprised.
YouTuber R/T Life has a modified 2015 Dodge Charger R/T Road & Track vehicle with a large assortment of modifications. To cut through the meat of a 10-minute long video, R/T Life clearly likes to hear himself talk, here is a short list of the additions: a Jay Greene Camshaft, 392 Conversion Intake Manifold, 85-mm Throttle Body, a Legmaker Intake, Front Splitter, new badges, Hellcat Replica rims, Drag radial wheels, tinted taillights, and a few more that no average consumer would know anything about by name alone. Great description, right?
R/T Life was curious about the resale price of the modified Dodge Charger and took it to a dealership nearby in New York. The outcome is a little humorous. One would think all of these add-ons and features would make for a great sale, but how many consumers want those specific additions? How many consumers looking for a used vehicle want to worry about bells and whistles they never heard of? Exactly. The dealer offered $20k flat and suggested R/T Life restore the vehicle to stock parts before trying to resell it.
Mopar Custom Editions
Although R/T Life had a rude awakening, this doesn’t mean enthusiasts and car lovers are going to stop. Customizing a vehicle is a past time that will never die – people like to personalize things they own. Plus, when it comes to owning a vehicle, consumers can add modifications and all sorts of features to increase a vehicle’s functionality, like adding a snorkel to a Jeep® for water fording.
With that said, let’s look at a couple of recent mods by Mopar.
In early 2018, during the 2018 Chicago Auto Show, Mopar and Ram shared a presentation that clearly illustrated the possibilities Mopar offers FCA vehicles. With the 2019 Ram 1500 having recently debuted, said to be a lifestyle truck, Mopar capitalized on the idea and showed that with their new catalog, consumers have the ability to customize their Ram pickup truck for any kind of lifestyle. Yes, Mopar opened a new catalog of performance and lifestyle parts after designing, testing, and the validation of over 300 parts for the new Ram 1500. For the Mopar 2019 Ram 1500, they added an all-new Ram-rack, a fully adjustable system that attaches to the rails in the truck bed and can carry oversized cargo; a Mopar 2” Lift kit; Beadlock capable wheels; BFG KO2 35”tires for additional grip; new truck bed rails; an all-new Off-road running boards tucked up close to the body for maximum ground clearance, covered with spray-on bedliner material for extra grip; Mopar’s Ram airflow cold air intake system under the hood of the 2019 Ram 1500, a Katback exhaust system with black chrome tips, Katzkin leather for the upholstery, stainless steel door sill guards, and bucket style floor mats.
Mopar did the same with the 2020 Gladiator. Soon after the Jeep Gladiator debuted during the 2018 Los Angeles Auto Show, Mopar got its hands on a unit and modified the 2020 Jeep Gladiator in a number of ways. The Mopar 2020 Jeep Gladiator was decked out without a top, the windshield folded down, tube doors adding some style to the sides, a mesh sunbonnet, unique five-spoke wheels, a hood decal, a blacked out Mopar grille, and windshield tie-down straps for added personality. For functionality, Mopar added the JPP 2-inch lift kit, rock rails, 7-inch off-road LED lights, bed-mounted cross rails that work with the bike carrier from Mopar, and a truck bed storage system with lockable, dual sliding drawers. The interior also got an upgrade with Katzkin leather seating, Mopar grab handles, molle bags, and all-weather floor mats.
In the end, these customizations may be amazing for the right second-round consumer. Otherwise, keeping the stock parts are recommended. Looking to get your hands on a Dodge, Ram, or Jeep and interested in modifying it to your liking? Stop by Aventura Chrysler Jeep Dodge Ram today and ask us what we can do for you.