FCA Registers the Cuda for Trademark Once More

October 23rd, 2020 by

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With Dodge going all out in recent model years, high-performance engines pumping up the numbers for horsepower aren’t just popping up in the Dodge Challenger. After pushing the limits with the 2019 Dodge Challenger SRT Hellcat Redeye and then cloning the same trim for a Dodge Charger SRT Hellcat Redeye, Dodge even put an Hellcat engine into the Dodge Durango SUV. However, Dodge has also discussed eventually bringing the era of high-horsepower engines to a close, needing to eventually make the shift to greener, more eco-friendly powertrains. There have even been rumors that Dodge is churning out as much horsepower as it can before the Challenger is finally to out to rest, or at least that’s how the rumors go. If that is true, then could the resurrection of the Barracuda be next?

Think about it. Most recently, Dodge announced that it was bringing back a favorite model from the days of old days. Filled with tons of heritage, the Dodge Challenger T/A was a favorite model, especially for racing fans. The Challenger TransAm (T/A) has a rich history from the Sports Car Club of America’s (SCCA) Trans Am racing series in 1970, and with Dodge bringing this retro vehicle back out of the woodwork, we wonder what other models from the 1970-era the automaker be looking at to introduce a new powertrain lineup.

Then it happened. For the third time in the last decade, Fiat Chrysler Automobiles (FCA), the umbrella automotive group that Dodge is situated under, has reportedly registered the Cuda name for trademark. This was first thought to be just a passing thought, first appearing in 2010 and then disappearing without a trace until FCA registered the name again in 2017. Now, in 2020, the automotive group has registered the Cuda name for “land vehicles, namely, passenger automobiles” with the United States Patent and Trademark Office”.

Before anyone gets too excited, don’t mistake the Dodge Cuda for the Barracuda. The Barracuda muscle car is said to be the original “pony car”, or a vehicle that was not only affordable, but was also compact while being able to boast performance and style. Having been long gone, for over 40 years, we don’t think any automaker is going to be bringing back the Barracuda anytime soon. There was a trademark sighting for the Barracuda years ago, but it’s long gone.

The Cuda on the other hand is its own entity, separate from the Barracuda. We’re not a lawyer or anything, but the Barracuda was once owned by Plymouth, an automobile brand that died out in 2001. We’re not sure if FCA ever bought rights to the name, but just in case, going with “Cuda” is the right call. The registration for trademark has already sparked much speculation on what FCA could be suing the Cuda name for, with many looking at Dodge to use the name for the first electrified vehicle to come from the muscle car automaker.

Could a plug-in hybrid Dodge really be in the near future? And if so, would it do the “Cuda” name justice, so reminiscent of the “Barracuda”? Let us know your thoughts and join the discussion on Aventura Chrysler Jeep Dodge Ram social media.

Photo Source/Copyright: Dodge.com
Posted in Dodge, FCA News