Dodge Wins Styling Brand Image Award from KBB
April just started, but Fiat Chrysler Automobiles (FCA) is already starting to bloom with awards aplenty. In March, the 2020 Chrysler Pacifica minivan landed on Kelley Blue Book’s “Best Family Car List”, and recently, the Dodge Brand found its way onto a KBB list. Winning the award for the second consecutive year, Dodge won the Kelley Blue Book Brand Image Award. What is a Brand Image Award? Read on to learn why Dodge won.
When people think of the automaker brand Dodge, they think of muscle cars and muscle car style. Dodge delivers some of the most powerful and capable muscle cars in the auto industry, and vehicles like the Dodge Charger and Dodge Challenger have an iconic look. Even with the smallest engine in the lineup can look like a hot-blooded drag racer with aftermarket add-ons, or consumers can just get a trim with the Widebody package. Dodge has expanded the reach of high-performance and style by offering the Widebody Package once exclusive to the Dodge Challenger SRT Hellcat to the Dodge Charger SRT Hellcat, and the R/T Scat Pack and Scat Pack trims, respectively. Even so, the Dodge Challenger “Demon-possessed” 797-horsepower SRT Hellcat Redeye remains the most powerful and fastest muscle car available today.
“Dodge’s muscle car design and attitude prove to be attractive to the consumer eye…Staying true to its brand, Dodge continues to offer its iconic muscle car experience and new-car shoppers agree that it tops the competition in exterior styling.” – Isabelle Helms, vice president of research and market intelligence for Cox Automotive
Dodge won the 2020 Brand Image Awards, but more specifically, Dodge was named the Best Car Styling Brand for the second year in a row. Known for their aggressive, menacing looks, a Dodge vehicle will always stand out. With all this talk about new Dodge vehicles and their iconic style, don’t forget about the special and limited editions Dodge recently released for the 2020 model year.
The first limited edition is the 2020 Dodge Charger SRT Hellcat Widebody Daytona model, a callback to the original Dodge Charger Daytona trim. Limited to only 501 units, each vehicle comes with a 6.2L HEMI Hellcat V8 engine under the hood, able to generate the same 717 horsepower and 650 lb-ft of torque; the signature “Daytona” rear decklid graphics; a rear quarter decal lining up with the decklid; and consumers have a choice of four exterior colors – Pitch Black, Triple Nickel, and White Knuckle. A dash plaque with its production number out of the 501-unit run is also included.
Before the end of 2019, we got one more surprise – the Limited-production Challenger 50th Anniversary Edition. Celebrating 50 years in the muscle car biz, Dodge released a Limited-production 50th Anniversary Edition available on the Challenger GT RWD, R/T Shaker, R/T Scat Pack Shaker, and R/T Scat Pack Shaker Widebody trims. This limited edition comes equipped with a Shaker hood scoop, a custom look with a standard Satin Black hand-painted hood and black-wrapped roof and decklid, Challenger 50th Anniversary logo badges on the grille, a spoiler with a new “Gold School” finish, new “Gold School” fender badges, a standard Satin Black fuel-filler door with heritage “FUEL” lettering, unique “Gold School” wheels, and Gunmetal colored Brembo brakes (optional on GT and R/T, standard on R/T Scat Pack and R/T Scat Pack Widebody). Each unit also comes with Illuminated Air Catcher headlamps that feature a 50th Anniversary Edition LED-illuminated “50” logo. Custom touches can also be found throughout the interior with heated and ventilated Nappa leather and Alcantara suede performance seats with Sepia accent stitching and embroidered “50” logo seat backs; a suede, flat-bottom steering wheel; real carbon fiber IP and console bezels with a copper weave; and other high class materials making up the interior cabin. There are only 70 units of this run, and each unit comes with an IP badge on the passenger side that displays the Challenger 50th Anniversary logo in a color-matched to the exterior will identify each unit as “x out of 70.”