Dodge Ranks Highest in 2021 J.D. Power APEAL Study AGAIN
Earlier this month, Stellantis was making quite a bit of noise with the J.D. Power 2021 Initial Quality Study (IQS), with multiple brands receiving high marks. In fact, the Ram Truck brand earned the highest-ranking with the most positive feedback from owners of new 1500 large light-duty pickup trucks and 2500/3500 large heavy-duty pickup trucks. Following close behind was muscle car automaker Dodge, both vehicles firmly in the mass market. Jeep, on the other hand, is treading luxury territory with the Jeep Grand Wagoneer, and this SUV finished in eighth place. If the IQS finished, then we all know what’s right around the corner – the J.D. Power 2021 Automotive Performance Execution and Layout (APEAL) Study™.
Like the IQS, the APEAL Study is conducted via a survey sent out to owners of new 2021 model-year vehicles after 90 days of ownership. The study took place between February through July 2021, and out of all of the surveys sent out, 110,827 responses were collected and analyzed for the 2021 U.S. APEAL Study. Complementing the J.D. Power IQS, the APEAL Study measures various vehicle attributes based on the appeal a vehicle has to its owner. Each vehicle receives an overall APEAL index score measured on a 1,000-point scale, and owners are asked to answer questions that measure 37 attributes, ranging from the sense of comfort they feel when getting behind the steering wheel to the exhilaration they get when stepping on the accelerator and feeling the engine roar to life. All-in-all, J.D. Power found that this year, people are more excited about new vehicles than ever before.
“One of the biggest factors driving the industry’s improvement this year is the introduction of several highly appealing new models…The APEAL Study measures owners’ emotional attachment to their new vehicle, and the product launches that took place this model year have done a really good job. Some are all-new and some are redesigns, but the new launches demonstrate that automakers are getting even better at hitting buyers’ emotional triggers.” – David Amodeo, director of global automotive at J.D. Power
Sure, it sounds a little corny. Instead of measuring a vehicle’s worth based on how many problems it may or may not have within the first 90 days of ownership, as such is done in the IQS, the APEAL Study is based more on emotion and how a consumer feels about their new vehicle. For instance, the Kia K5 is an all-new or completely redesigned model and achieved a segment-topping performance in appeal to new owners. Once called the Kia Optima, Kia Corp changed the name and the look to turn the Optima into a true sports car, completing death-defying stunts, during a live broadcast, to show off what the new K5 can do. The Kia Telluride SUV also earned a high ranking, and the Kia Corp brand as a whole had a score of 856/1000 points in the mass market for overall appeal. Unlike the IQS, the higher the score, the better.
Compared to last year, the one and only muscle car automaker Dodge continues to do well. Not only does Dodge continue to receive top rankings in performance and appeal to consumers, but the brand is the highest-ranked automaker for the second year in a row. As far as mass market brands go, that’s a great win, with a score of 882, a slight increase from its 2020 APEAL ranking. Ram is also there, with a literal one-point difference putting Dodge on top this time.
You can find Dodge, Ram, and many other Stellantis brand vehicles when you shop for a new car at Aventura Chrysler Jeep Dodge Ram.