Dodge Outsells Competition for Q3 2020
The Dodge Challenger is one of the most iconic muscle cars in the auto industry today, and there is no stopping it. Pushing its lineup to the limit, after the short-lived SRT Demon, the automaker continued to tweak the formula for the Challenger SRT Hellcat Redeye. It was so popular, Dodge also produced a Charger SRT Hellcat Redeye to match. Today, even with the auto industry turning towards alternative fuel and economical vehicles, the Dodge Challenger still proves to be the most popular muscle car on the market, selling more units than the Ford Mustang and the Chevrolet Camaro during the third quarter of 2020 – crucial after the COVID-19 pandemic shut down the auto industry for several months.
During the third quarter, that’s July through September 2020, Dodge sold 16,332 units of the Dodge Challenger in the United States. If you’re a visual learner, make a pie graph, then shade in a little less than half, and you have the Dodge Challenger, with a 42-percent share of the two-door muscle car market in the United States. The automaker may have seen a drop in sales due to the pandemic when compared to 2019, all automakers have, but even then, the Dodge Challenger surpassed its 2019 Q3 rating, only holding a 38-percent share of all two-door muscle car purchases.
In today’s modern world, many automakers are rethinking future concepts after the Coronavirus, some in terms of size, some in terms of purpose, and some in terms of fuel. Ford has pulled the plug on its Shelby GT350 Mustang, and General Motors has reportedly shut down any future plans for a high-end performance concept for a new battery-electric vehicle lineup instead. With the high-performance vehicles coming from Dodge recently, could the muscle car automaker make the change as well?
Last year, Dodge did discuss plans for implementing electric vehicle technology in its muscle car lineup. An electric Dodge Charger may sound ridiculous, but with the likes of the Redeye out on the market, Dodge may be having a last hurrah before making the switch. There has even been talk of making more use of the mild-hybrid system, eTorque, having potential for more than SUVs and pickup trucks.
“The reality is those platforms and that technology we used does need to move on…New technology is going to drive a load of weight out, so we can think of the powertrains in a different way. And we can use electrification to really supplement those vehicles…I think that electrification will certainly be part of the formula that says what is American muscle in the future…What it isn’t going to be is a V8, supercharged, 700-horsepower engine.” – Mike Manley
Could it really be possible? A Dodge hybrid or even a Dodge plug-in hybrid vehicle could be in the near future. Fiat Chrysler Automobiles (FCA), the automobile group that Dodge is owned by, has started to employ the use of electric motors and electric battery technology in its lineup. The decision came in 2018 for FCA to add electric options, and we’re already seeing plug-in hybrid vehicles from off-road FCA brand Jeep with the Wrangler 4xe. Looking for a high-performance vehicle before they disappear? Contact us at Aventura Chrysler Jeep Dodge Ram to learn about at-home test drive of the Dodge Challenger.