Dodge and Jay Leno Teamup to Release New Line of Direct Connection Car Care Products
Back in March 2022, Dodge launched the new Direct Connection Performance Parts catalog. A new collection of factory-backed parts and components Dodge owners could order to really bring out the power of their muscle car. With Dodge eMuscle just around the corner, starting with the Dodge Hornet R/T plug-in hybrid, Dodge chief Tim Kuniskis also announced Direct Connection performance parts for Fratzog models that can take eMuscle to new heights. This is great news for the upcoming Charger Daytona SRT BEV Concept. Recently (August 2023), television host and comedian Jay Leno and Dodge Brand CEO Tim Kuniskis teamed up to bring even more performance parts to the catalog.
“When you think of legendary American automobiles, Dodge instantly comes to mind. And now, with a little help from Jay Leno’s Garage car care, we’re ensuring these beauties don’t just run great, they look great too…Dodge’s new Direct Connection website is a game-changer! For every Dodge owner out there, it’s THE place to snag those OEM-certified parts and supplies to ramp up your ride with genuine performance upgrades…” – Jay Leno
What’s so special about this new line of co-branded car care products? Although there is no connection between Dodge Garage and Jay Leno’s Garage, the latter is known for offering a comprehensive range of detailing products designed to clean, protect, and enhance all corners of a vehicle. Called the one-stop solution for the upkeep of automobiles, Jay Leno’s Garage offers superior quality products trusted by Jay Leno himself. Consumers can give their vehicles the same level of care of some of the world’s most exquisite vehicles in show-ready condition. Make your garage look like a showcase when you spruce up your car with these products. Now, there’s even more for Dodge lovers, specifically.
This new line of co-branded car care products from Direct Connection and Jay Leno’s Garage are committed to giving Dodge models the royal treatment they deserve. Able to make it shine like new, this is another gift from Dodge to the Brotherhood of Muscle as the current generation of muscle cars comes to an end. Remember, consumers only have a limited time to order one of the final all-gasoline Dodge models before they stop production, ending December 31, 2023. Even so, with the Direct Connection catalog and this new line of more than 20 co-branded car care products, consumers can keep their muscle car running smoothly long after the current generation of the Dodge Challenger and Charger ends.
Just take a look at what’s in store with the new collection – Direct Connection Quick Detailer, Direct Connection Ceramic Wash Shampoo, Direct Connection High Gloss Tire Shine, Direct Connection All-purpose Cleaner, Direct Connection Color-changing Wheel Cleaner, Direct Connection Interior Detailer, Direct Connection Chenille Wash Mitt (pack), Direct Connection Twist Weave Drying Towel (pack), and Microfiber Dressing Applicator Pad. This is just a handful of the car care products being added to the catalog, automatically included when consumers order the Direct Connection detailing bucket starter kit, delivered in its very own 3.5-gallon Direct Connection bucket. Being offered exclusively at DCPerformance.com, the online headquarters of the Direct Connection brand, consumers can expect availability of these car care products later this year (2023).
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