Stellantis Mural Project Chooses Artist Dr. Massey
Automakers are getting more involved with the community these days. Interested in what the youth wants and what matters to them, one thing that always stands out is art and passion. Art has always been an important matter of expression, and being a part ofhttps://www.aventurachryslerjeepdodgeram.com/2022-jeep-grand-cherokee/ that expression can create deep connections. That’s why automotive group Stellantis entered into a partnership with renowned Detroit fresco artist Dr. Hubert Massey for their Stellantis Mural Project.
This partnership will give rise to one of the largest art installations in Detroit’s history. The design of the mural isn’t just the idea of one or two people. Ideas and input from community residents are a critical part of designing the mural to capture the diversity of the people of Detroit. The mural should capture “the breadth of the community” and “celebrates what makes it unique,” according to Dr. Massey. To make sure he gets enough input from the community, a virtual meeting took place June 15, 2022 to discuss the project with community members and solicit their ideas. A follow-up meeting is currently in the works to share creative concepts of the final mural design.
Is the name unfamiliar? Dr. Massey earned an honorary doctorate of fine arts from Grand Valley State University. Later studying at the University of London’s Slade Institute of Fine Arts, he eventually went on to learn the centuries-old fresco technique. Legendary artist Diego Rivera, who created the iconic Detroit Industry Murals found at the Detroit Institute of Arts, had passed his teachings onto two assistants who then taught the technique to Dr. Massey. Today, many of his works can be found at the Charles H. Wright Museum of African American History, Huntington Place, Detroit Athletic Club, and other locations in the Greater Detroit Area and state of Michigan.
Dr. Massey will be creating his next work of art on the sound barrier outside of the Detroit Assembly Complex – Mack plant. Covering two sections of Beniteau Street, near Southeastern High School and Kercheval Avenue, this mural will be one of the largest murals in the region of Detroit east side, standing at 15 feet high and 1,500 feet long. Why the Detroit Assembly Complex? It’s home to the Mack and Jefferson plants, responsible for iconic vehicles as the Jeep® Grand Cherokee, Jeep Grand Cherokee L, Dodge Durango, and the new Jeep Grand Cherokee 4xe.
The spark for the mural project comes from the Community Benefits Agreement (CBA) reached between Stellantis, the city and the Neighborhood Advisory Committee. Together, this partnership provides more than $35 million in support for neighborhood improvements, housing, workforce development, education and training programs, and environmental initiatives. Back in 2019, the company invested $2.5 billion into constructing the new assembly plant in Detroit as well as upgrade the existing Jefferson plant. Another partner helping with the mural project is Commercial Contracting Corporation (CCC). A a Detroit-based business and earning a place on the Engineering News-Record Top 400 Contractor list, CCC provides a wide range of construction services for industrial, commercial and institutional markets across North America. During the mural project, the CCC will form a partnership with Stellantis to provide Dr. Massey equipment.
Want to stay up to date with the Stellantis mural project in Detroit? You can stay in the know when you follow us on Aventura Chrysler Jeep Dodge Ram social media.