Ram TRX First to Get FCA Know & Go Mobile App
Soon after Ram revealed the Ram 1500 Rebel TRX, fans went a little wild. They got so crazy about it that when Ram started taking pre-orders for the monster truck, the Ram Rebel TRX sold out in just a day. Automakers today are looking for new ways to connect with the consumer, and especially the new millennial demographic making up the majority of prospective buyers. A few years ago, Jeep released a new mobile virtual reality app called the “Jeep Adventure Reality App” that allowed prospective buyers an inside look at any Jeep in the lineup and customize it digitally to get an idea of how it will look from the outside and while sitting inside. Now, Ram is doing the same with the Know & Go Mobile App for the 2021 Ram 1500 TRX.
Just like the Jeep mobile app, Ram buyers can use the Know & Go app. Using augmented reality, this one is a little different from the digital app Jeep released. Instead, the app is more of a “Get to Know Your TRX” tool. After purchasing the Ram 1500 Rebel TRX, consumers will be able to download the app and activate it. Acting as a digital owner’s manual, the Know & Go app uses the smartphone camera to capture data and receive information about a component from its memory banks. All a consumer needs to do is point the camera at something in the car with the Know & Go app active, and a name and a description will popup on screen.
“With all of the content on the 2021 Ram 1500 TRX, the Know & Go mobile app highlights the many new features and capabilities our customers will enjoy in a creative, exciting and engaging way,” – Mimi Nguyen, Propulsion Systems Program Manager, Product Development – FCA and co-creator of Know & Go
By the time of its release, the Know & Go mobile app will have several key features. Alongside the augmented reality technology being incorporated to give consumers a closer look at the features of the TRX, there is a bit of artificial intelligence running, too. If the consumer just casually scans the interior (or exterior?), the Know & Go app will pick up on notable features and will have push notifications when an undiscovered feature is uncovered. The app will also supply the user with the ability to get an overview and/or a how-to video, depending on what feature they are learning about. As we mentioned before, this app is kind of like a digital owner’s manual, a soon to be fad in the auto industry, and the app even comes with feature-specific owner’s manual pages, just in case.
More good news! This app will first become available for 2021 Ram 1500 TRX consumers, but it won’t be the last. Soon, Fiat Chrysler Automobiles (FCA) plans to add the app to its entire portfolio. That means many upcoming vehicles could come with a digital owner’s manual and an augmented reality app to learn more about their new car, SUV, or truck. Learn more about upcoming FCA tech when you follow Aventura Chrysler Jeep Dodge Ram on social media.