Ram Truck is the Official Movie Star of the New “Twisters” Film
As the highly anticipated “Twisters” reboot hits theaters this July, Ram Trucks is ready to take center stage. This iconic truck brand is teaming up with Universal Pictures, Warner Bros. Pictures, and Amblin Entertainment to launch its new advertising campaign, “Answer Your Calling.”
The partnership between Ram and the “Twisters” franchise is a perfect match. Both embody a spirit of adventure, resilience, and a commitment to conquering challenges. By featuring Ram trucks prominently in the film, the campaign aims to inspire viewers to embrace their own adventures and explore the great outdoors.
Ram Trucks: The Ultimate Ride for Adventure Seekers
Ram Trucks has evolved from a workhorse to a lifestyle icon. The 1500 Rebel, for instance, has redefined off-road capability and adventure. Now, Ram is teaming up with the highly anticipated “Twisters” movie. Starring Glen Powell, this thrilling film showcases the power and versatility of Ram trucks as they navigate dangerous storms and challenging terrain. Whether you’re exploring the great outdoors or conquering city streets, Ram Trucks offer the perfect blend of power, performance, and style.
“As a Ram truck owner myself, it has been a blast to work with a brand that understands pushing boundaries and embracing a challenge…I’m incredibly grateful for this opportunity to continue my journey with the Ram Truck brand, bringing the thrill of adventure to truck enthusiasts everywhere.” – Powell
Ram Trucks: The Ultimate Storm Chaser
The iconic Ram Truck has a storied history of conquering the elements. Back in 1996, the original “Twister” film featured a Ram 2500 as the ultimate tool for storm chasing. Now, as the “Twister” franchise returns to the big screen, Ram is once again the vehicle of choice for those daring enough to face nature’s fury. The new “Twister” movie, starring Glen Powell, showcases the power and versatility of Ram trucks as they navigate dangerous storms and treacherous terrain. Whether you’re battling a tornado or simply commuting to work, Ram’s “Twister” trucks offer the perfect blend of power, performance, and style.
Going global, this film will be showing in many regions, so the “Answer Your Calling” global campaign will also be running in various markets around the world, including in North America, Europe, the Middle East, and Asia Pacific. For the U.S. marketing campaign, we’ll get the full 30-second ad-spot across multiple channels. Ram Truck and Hollywood definitely want everyone to see their video, “Answer Your Calling”, before the movie comes out. Now just broadcasting on TV, the marketing campaign will also be found on Ram brand’s official YouTube channel and social media channels, such as Instagram, Facebook, and TikTok.
“Answer Your Calling” is the third installment in the Ram Truck marketing campaign for showing what their pickup trucks can handle. Better yet, the ad also stars the all-new 2025 Ram 1500 RHO, as well as the off-road trucks the brand is known for, including the Power Wagon, Rebel and Warlock models. Not just a work truck anymore, Ram Truck is becoming the number one choice for pickup truck lovers everywhere–even fictional ones. Check out the 2025 Ram 1500 RHO in all its glory on the silver screen in 2024’s “Twisters.” Click here to learn more about the “Twister” movie truck then and now.
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