Ram Commercial Launches Augmented Reality Upfit Configurator

March 24th, 2017 by

Aventura Ram Upfit Configurator

Ram Commercial vehicles like the Ram ProMaster and ProMaster City get the job done, and that’s why they are more popular than ever before.  They’re available with a variety of upfits that make traveling with cargo, big or small, a breeze.

We talked about the Ram ProMaster and its various upfits a little while ago. Upfits are a great way to organize the open cargo area into a practical and efficient workspace, whatever that may be. Take a look at all the upfits Ram can offer a ProMaster or ProMaster City here. As you can see, Ram’s cargo vans and wagons don’t just have to be for cargo, they can be transformed into a mobile office, used as a personal group transport vehicle, or even a newsroom on wheels like CNN en Marcha did with their fleet of ProMaster vans.

There is only one downside – having to take a guess at how it will all work “in the real world” once installed. Aside from putting together scenarios, customers looking into a Ram commercial truck, van, or wagon may have trouble making a decision without physically going to a dealer and walking around the interior. To improve the shopping process and to help customers visualize all of the ways a cargo van can be used, Ram Commercial introduced the Ram Augmented Reality Upfit Configurator, a computer simulation that can generate a visual representation of what a Ram ProMaster or ProMaster City will look like with an upfit.

This is a great way to showcase a variety of solutions to customers, allowing them to walk around the vehicle and even view inside to assess the various options. Aren’t we supposed to have holo-pods by now, though? Think of a room where the entire background is projected as a 3D map by a computer screen – that’s a holopod, and we’re just now developing hologram tech. If they can use that to let customers physically walk around a computer simulation, then that’s where the money is – but we digress. The Ram Augmented Reality Upfit Configurator can be used to simulate upfit options in a Ram ProMaster full-size van, Ram ProMaster City, and the entire Ram Chassis Cab line (3500, 4500 and 5500).

Then there’s the Q Pro, recently launched by Ram Commercial as a qualification process for upfitters to certify their product with Ram Engineering. Certification always says a lot to customers, and with certification, upfitters can use Ram’s Q Pro co-brand to help market their product, and assure future customers that their new truck and upfit meet the highest standards, including:

  • Quality, reliability, and durability
  • Regulatory compliance
  • Standardized process controls
  • Warranty and continuous improvement

What more can you ask for from Ram Commercial? They’re making it easier than ever to check out the Ram ProMaster, ProMaster City, and Chassis Cab upfits.

Photo Source/Copyright: FCA Media
Posted in FCA News, Ram