Ram Trucks: The Power Behind the Macy’s Parade
Ram’s Role in a Timeless Tradition
Did everyone enjoy Turkey Day? Ram is renowned for its versatility, extending to the holiday season. For early risers, watching the 95th Macy’s Thanksgiving Day Parade is always fun. That said, Ram pickup trucks were towing all the floats this year (2021), for the seventh year in a row. After all, Ram is the Official Truck of Macy’s Thanksgiving Day Parade and might continue to hold that title for years to come. Over 20 trucks were pulling the floats, with the recent Ram 1500 Limited (RED) edition pulling Santa’s sleigh.
“As the brand that is ‘Built to Serve,’ the Ram Truck brand is honored to serve as the official truck of this iconic parade as our full portfolio of award-winning trucks pulls these floats down the streets of Manhattan…We are thrilled to have people return to experience this magical event in person as we continue to take great pride in aligning our brand with an iconic American event like the 95th Macy’s Thanksgiving Day Parade.”
-Mike Koval Jr., Ram Brand CEO
What is the Ram 1500 (RED) Edition?
Setting itself apart from the Ram 1500 lineup, the new (RED) edition comes with unique red grille lettering, door and center console badging, and other design cues to commemorate the automaker’s partnership with (RED). For drivers who haven’t seen the tag before, (RED) partners with many retail and consumer brands to support and fund their life-saving programs. Founded by Bono and Bobby Shriver in 2006, (RED) was first built to fight the AIDS pandemic. Although people are better educated on safe sex and STDs, AIDS is still around. Moreover, (RED) is splitting its funding to help fight the urgent threat of COVID-19 by reducing its impact globally.
Just like all of the other brands that have partnered with (RED) over the years, a percentage of every vehicle sold with the (RED) tag has profits going toward the (RED) organization to help fund its relief efforts. Having generated nearly $700 million for the Global Fund, helping over 220 million people, (RED) has a clear mission. If customers are not in the market for a new vehicle, there are several brands and consumer goods they can purchase to help (RED). Some brands include:
- Amazon
- Anova Culinary
- Apple
- Balmain
- Bank of America
- Beats by Dr. Dre
- Buffalo Games
- Claro
- eos
- Girl Skateboards
- The Honey Pot Co.
- Louis Vuitton
- Mavin Records
- Montblanc
- Primark
- Salesforce
- Starbucks
- Stellantis
- Telcel
- Therabody
- TRUFF
- U-Mask
- Vespa
One grande mocha cappuccino with a side of the war on AIDS and COVID-19, anyone?
Discover the Ram Difference at Aventura Chrysler Jeep Dodge Ram!
It’s for a good cause. Other Ram vehicles spotted during the Macy’s Thanksgiving Day Parade alongside the (RED) edition were the Ram 1500 Limited Night with a custom-wrapped LEGO design and the Ram 2500 Power Wagon 75th Anniversary Edition. The LEGO variant’s accessibility remains unclear, but all other Ram models mentioned here are available. Cruise through our new Ram inventory, and explore our new vehicle specials for bargain prices today.