Jeep Launches Summer Ad-Spot “Take Me Out” for Grand Wagoneer
It’s summertime, and you know what that means! This is the time of year that automakers start launching new marketing campaigns to push their newest products. Like the trend of Super Bowl ads, what better way to get consumers interested than to put a well-known celebrity in their car and film them driving around some nice scenery? It’s unclear whether this marketing ploy still really works – who cares what celebrities drive nowadays? Still, Wagoneer is playing the cards and put Derek and Hannah Jeter in its newest phase of Grand Wagoneer marketing.
A 30-second spot called “Take Me Out”, this commercial will be running on television, social media and digital media channels. Already available to watch on YouTube (seen below), the song title may not be immediately recognizable, but one the melody hits, a favorite American past time comes to mind. “Take me out to the ballgame…” If you didn’t start singing that in the same tune as we’ve all heard it growing up, then it’s time to go to the nearest stadium and cheer on the Florida Marlins (or your favorite team). Baseball season is now, with the 93rd All-Star Game scheduled to be played on July 11, 2023.
The classic song may sound a little differently, but it ends the same way as the original. Wagoneer capitalizes on it with the tagline “Don’t care if you ever get back”, a line from the actual song, “I don’t care if I never get back. Let me root, root, root for the home team…” Nothing like tugging on the heart strings of Americans for a little nostalgia. A much better sales tactic than putting a celebrity behind the wheel, but who better than a retired American former professional baseball player when it comes to using “Take Me Out” as the music for the ad?
“‘Take Me Out’ is a fitting anthem for our Wagoneer summer creative campaign…Pairing this iconic baseball theme song with the Wagoneer lifestyle to organically share themes of adventure, freedom and American heritage is timed perfectly to the start of the baseball season and Derek’s new role within the sport. Premium visual settings and experiences are captured to elevate the original song themes, delivering storytelling in a more powerful and meaningful way.” – Marissa Hunter, senior vice president of marketing, Stellantis North America
Summer is also the time for families and friends to get together for family road trips, campfires, off-road adventures, and yes, ballgames. We talked a little about how to protect your car during the summer with all the new elements it will be exposed to last week. So, if you’re planning any of the above, be sure to check it out.
The 30-second spot features Derek and Hannah doing some of their favorite hobbies, like horseback riding, and sharing family moments, like going to a gala or high-class party. “Take Me Out” and the Grand Wagoneer“Eyes Wide Open” campaigns were both created in partnership with Highdive agency in Chicago. 2023 is almost half over, but expect to see one more ad-spot before the year’s end.
Feel like getting behind the wheel of a Grand Wagoneer for your next family outing? Find the new Wagoneer and Grand Wagoneer at Aventura Chrysler Jeep Dodge Ram.