Dodge Hits Top 10 in Initial Quality Study
This year’s J.D. Power U.S. Initial Quality Study has had quite the surprising turn out. A certain brand under the Fiat Chrysler Automobiles (FCA) umbrella known for its muscle power stood out in the 2019 study – Dodge. The quality of a vehicle and how long it keeps its value are some important factors that come into play when car buying, and this isn’t the only time Dodge was recognized for its value. The 2018 Dodge Charger received the ALG Residual Value Award in 2017 for its long-lasting quality and demand, retaining the highest percentage of MSRP after three years amongst competing brands.
J.D. Power 2019 U.S. Initial Quality Study
J.D. Power and Associates conduct the Initial Quality Study based on responses they receive on surveys sent out every year. Between February through May 2019, the 2019 U.S. Initial Quality Study started by sending out a 233-question survey to purchasers and lessees of new 2019 model-year vehicles who were surveyed after 90 days of ownership. The results of the study are based on 76,256 responses broken down into eight vehicle categories: Exterior, Seats, Driving Experience, Engine/Transmission, Features/Controls/Displays (FCD), Interior, Heating, Ventilation, and Air Conditioning (HVAC), Audio/Communication/Entertainment/Navigation (ACEN).
Dodge Rising to the Top
Dodge showed some real chutzpah this year, named among Ford, Lincoln, Buick, and Chevrolet as automotive brands that are above the average and perform better than the industry average overall when it comes to domestic brands. Dodge alone had its most improvement this year, improving its initial quality by 8-percent, launching it into the number eight spot in the Top 10. In the Initial Quality Study, quality is measured by the number of problems experienced per 100 vehicles (PP100) during the first 90 days of ownership. The lower the score the higher the quality, and basically, Dodge went down by eight points.
“Dodge continues its leadership position among Midsize Sporty Cars and Minivans by taking first and second place with the Challenger and Grand Caravan, respectively,” – Mark Champine, Head of Quality – FCA North America.
There were actually four vehicles from FCA named during the Initial Quality Study, each in their own respective segment. The Dodge Challenger earned the number one spot in the Midsize Sporty Car segment, the Dodge Grand Caravan reached the number two spot in the Minivan segment, the Chrysler 300 landed the number three spot in the Large Car segment, and the Jeep® Grand Cherokee earned the number three spot in Midsize SUV segment (in a three-way tie). Pretty impressive.
We wonder how well the value of Dodge muscle and sports cars will travel over to the new alternative fuel lineup. Yes, Dodge is getting an electric vehicle, maybe even an electric battery-powered sports car. Starting as soon as 2020, the next Dodge Challenger will be getting an electric boost from its new powertrain, maybe the popular eTorque mild-hybrid system for the Torque Reserve drag racers love so much. Others are speculating that FCA’s new 2.0-liter four-cylinder engine could sneak in and start Dodge off with a plug-in hybrid before going for electric. The same 3.6-liter V6 eHybrid engine powertrain with the V6 and a 16 kWh lithium-ion battery set up for the Chrysler Pacifica Hybrid is also an option.
It’s going to get interesting, and we’ll have it all on Aventura Chrysler Jeep Dodge Ram social media. With increasing quality, come check out the Dodge Challenger or Dodge Grand Caravan at Aventura Chrysler Jeep Dodge Ram today.