Dodge Direct Connection 50th Anniversary: New Customer Incentives Announced
Dodge Direct Connection may sound like a new aftermarket group the muscle car automaker put together to offer consumers more options to add more horsepower and performance to their vehicles, but it’s actually been around for a while. First starting in 1974, Dodge Direct Connection is celebrating its 50th birthday this year (2024), and in celebrating, is making new Direct Connection products available for purchase at DCPerformance.com – the Direct Connection HurriCrate series of crate engines and a new Dodge Charger Junior Roadster body.
“Direct Connection has played a key role in powering the Dodge brand’s reputation on the street and at the strip since its birth in 1974, and we continue to drive that legacy by introducing new Direct Connection products designed to deliver the extra tenth of performance that racers and enthusiasts seek…The Roadkill Nights Powered by Dodge Direct Connection Grudge Race will feature racers battling with new Direct Connection HurriCrate Cat 3 engines under the hood, proof that 50 years later Direct Connection is still serving as the go-to option for go-fast parts.” – Matt McAlear, Dodge brand CEO – Stellantis
Along with the new products is a customer appreciation incentive program on select crate engines and long blocks. If consumers choose to purchase one of the select Direct Connection crate engines, they get $300 off the price. The crate engines that qualify for this incentive include HurriCrate engines, Hellcrate HEMI engines and more. If choosing to purchase one of the select long blocks, it’s $200 off. For those that don’t know, a long block engine comes with the engine block, crank and pistons, a cylinder head, camshaft, and valve train. Long blocks have a starting U.S. manufacturer’s suggested retail price of $11,715. The incentive program is active from now (8.12.2024) to November 8, 2024.
Direct Connection HurriCrate Engine Series
There are two Direct Connection HurriCrate engines being made available to celebrate 50 years. The HurriCrate Category 1 produces 420 horsepower and 468 Ib-ft of torque at 2,500 RPM, delivering 7 percent more power density than the notorious Direct Connection HellCrate Redeye HEMI engine. If that’s not enough, there’s also the HurriCrate Category 3 — the same engine powering every Direct Connection Grudge Race competitor’s race car — and delivers 550 horsepower and 531 lb-ft of torque at just 3,500 RPM. The Category 1 engine crate has a starting U.S. MSRP of $10,495. For more power, the Category 3 has a starting U.S. MSRP of $13,745.
Direct Connection Dodge Charger Junior Roadster Body
This one is more for the kids. The all-new Dodge Charger Junior Roadster body is a half-scale version of a full-size NHRA Funny Car body built specifically for children ages 5-17. With a design inspired by the new Dodge Charger SIXPACK, also available through Direct Connection, the Roadster weigh less than 30 pounds and is able to fit a chassis with an 85.5-inch wheelbase. The new full-size NHRA Funny Car body will made its debut over the weekend at Roadkill Nights Powered by Dodge, but the Junior Roadsters using the new Charger body is available to take home with a starting U.S. MSRP of $3,765.
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