In an ever-changing industry, companies need to find ways to meet the needs of a variety of consumers. This is especially so in the auto industry, where the demographic is steadily changing as the younger generations enter the market. Not one consumer is the same as the other, and many consumers will be looking for…
Whilst automakers make the shift towards an all-electric lineup, there is another goal many are also aiming towards – carbon neutrality. Even going so far as to reach a carbon net zero goal within the next decade or so, automakers want to reduce their carbon footprint and produce less carbon-dioxide emissions. That doesn’t just go…
Automakers all over the globe are shifting towards battery-electric vehicles (BEVs). After 137 years of automobiles that run on gasoline (or petrol), the time has come to switch gears into a new form of fuel. This opens a new can of worms: finding the right way to power a vehicle, where to get the resources…
There has been a lot of discussion around the upcoming STLA Platforms. Initially debuting the STLA SmartCockpit at the 2022 Consumer Electronics Show, the system was displayed as a part of the Chrysler Airflow concept. Run through the STLA Brain, a new architecture for future battery-electric vehicles. Said to be integrated into four future BEV…
