Are You Ready for Dodge to Takeover the Muscle Car Market?

July 19th, 2018 by

Aventura CJDR Dodge Charger Takeover

Back when Ford announced that they were pulling their entire sedan and small car lineup from North America except for their muscle car, the Ford Mustang, we thought it wasn’t a very smart move. We did, however, enjoy taking the spotlight to talk about the famous Dodge muscle car, the Dodge Challenger, and the much loved Dodge sedan, the Dodge Charger. This got us thinking…Now that Ford has dropped a chunk of its lineup, how will this affect the auto market in North America? Could we really see an entire nation shift towards an auto brand? If Chevrolet fans can be persuaded by the 2019 Ram 1500 to switch, we don’t see why the new 2019 Dodge Charger or Dodge Challenger can’t do the same.

As it so happens, decided to do similar research about the popularity of the Dodge Charger and the Ford Mustang. Wouldn’t you know, the two are tied in a state-to-state comparison? Take a look at the graphic below for a good idea. For some odd reason, people on the West Coast, sans Alaska, like Ford vehicles, whereas those in the Midwest and South favor good ol’ Dodge.

Aventura CJDR Dodge Charger Takeover Map

“Nothing truly personifies American car collector’s pride, passion and freedom like a muscle car…They are powerful, beautiful, designed for maximum performance. It makes sense that these cars are searched for so often.” – Roger Falcione, president and chief executive of

By our count, 16-out-of-50 states prefer the Dodge Charger. And why not? The Dodge Charger is, after all, one of the top vehicles to keep their resale value after years to come. In fact, for the fourth year in a row, the Dodge Charger won ALG’s Residual Value Award in the Full Size Car segment. And look at the model year of the Dodge Charger units on the map – they are all from 1969.

Did you notice something else that’s interesting?

Look at the title of the map.

It says “Top Muscle Cars Searches by U.S. State”. That means, although the Dodge Charger is technically a sedan, many consumers in America consider it to be a muscle car. So now, not only does Ford have competition between the Ford Mustang and the Dodge Challenger, but now the automaker will have to watch its back for the Dodge Charger. If the new 2019 Dodge Charger SRT Hellcat is anything to go by, Ford may want to pull out of the race altogether.

Made with Dodge Challenger SRT Demon parts, and the introduction of a functional nostril in the front grille, the new 2019 Dodge Charger SRT Hellcat is just looking to cause some trouble alongside its older sibling. The 2019 Dodge Challenger SRT Hellcat, called the “Redeye”, is a 797 horsepower-generating beast. Some are calling the Redeye the mid-way point between the Dodge Challenger SRT Hellcat and the 2018 Dodge Challenger SRT Demon. Able to accelerate from 0-60 mph in just 3.4 seconds fast, and able to run a quarter-mile in 10.8-seconds, it’s pretty close. The Dodge Challenger SRT Demon is only 1.1 seconds faster than the 2019 Dodge Challenger SRT Hellcat Redeye for both records.

“Tastes evolve regionally, but the staples of the performance car market have remained constant, and that is why we believe values continue to be so strong for cars like the Charger…” – Falcione.

What do you think? Is it time the Dodge Charger officially enters the muscle car segment? The rest of the country seems to think so. Let us know on Aventura CJDR social media.

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Posted in Dodge