Ram Truck Brand Sponsors 2022 CMT Music Awards

April 11th, 2022 by

aventura cjdr ram 2022 cmt music awards

As the automotive market starts to shift, so will the demographic of potential consumers. With Millennials and GenZ becoming more prevalent, automakers need to find new ways to connect with their consumers. With a world where so much is done digitally and the many events that go on year-round with the youth in mind, automakers need to find ways to get involved or fall by the wayside. If they’re not a part of the events the youth follow, then no one will remember them when it comes time to buy a new car. Many automakers are starting to realize this, such as the Ram Truck brand. The 2022 CMT Music Awards happened over the weekend (April 10, 2022) at Cumberland Park, Nashville, Tennessee. In an attempt to connect, Ram Truck held its Ram Jam event, featuring artists on its own stage at the awards.

What are the CMT Music Awards? It’s a fan-voted awards show for country music videos and television performances held every year in Nashville, Tennessee, home of country music and southern belles. The awards ceremony is broadcast live on CMT, with fans able to place their votes on the CMT’s website, CMT.com. Voting is of course now closed, but there was plenty for fans to enjoy. At the time of this publication, the 2022 CMT Music Awards have wrapped up, and the Ram Jam concert will have finished, taking place on the CMT livestream on Monday, April 11, at 7 p.m. EST.

The Ram Jam concert was part of the automaker’s sponsorship on the CMT Red Carpet special livestreamed from CMT’s official twitter channel. Appearing on the livestream was the Ram 1500 Limited (RAM)RED Edition truck, serving as the backdrop of the livestream for viewers to watch as country music stars arrived at the 2022 CMT Music Awards ceremony. For those that don’t remember, the (RAM)RED edition is a Ram 1500 pickup truck that comes with the (RED) organization badge and small changes to the exterior and interior to reflect this – simple (RED) design cues seem to make up the majority of changes. The (RED) organization is focused on fighting HIV/AIDS as well as helping those in need during disaster, and whenever a consumer purchases a product or vehicle with the (RED) badge, the organization gets a percentage of the proceeds to help in their goals.

During the 2022 CMT Music Awards, six fresh faces took to the Ram Truck Side Stage. Acting as a spotlight for country music’s best and brightest rising stars, the Ram Truck Side Stage featured six new performers with select songs. These included: Priscilla Block – “My Bar”; BRELAND – “Praise The Lord”; Jessie James Decker – “Should Have Known Better”; Parker McCollum – “To Be Loved By You”; Elvie Shane – “My Boy”; Caitlyn Smith – “High”. Over the years, the Ram Truck Side Stage has featured many artists that eventually went on to become CMT Music Awards winners and main stage performers. Some names that may be familiar include Jimmie Allen, Kelsea Ballerini, Brothers Osborne, Dan + Shay, Mickey Guyton, Maren Morris, Carly Pearce, and Thomas Rhett, to name a few.

Did you check out the 2022 CMT Music Awards livestream? What do you think of the Ram Truck brand sponsoring the event? Join the discussion with us on Aventura Chrysler Jeep Dodge Ram social media. You can also check out the new Ram 1500 anytime on our lots.

Photo Source/Copyright: Stellantis Media
Posted in Ram