Ram 1500 Leads the Macy’s Thanksgiving Day Parade® Nine Years Running

November 27th, 2023 by


Whoo, who’s full from Thanksgiving? Around this time, diets are stuffed in the closet to make room for all that good eating! Thanksgiving is also a time when sleeping in is no longer an option with all the cooking that needs to get done and all the people who will be showing up. Getting up early also means a chance to watch the legendary Macy’s Thanksgiving Day Parade® and see all the floats. At the front of the line, leading the parade, is none other than a Ram pickup truck. For nine years- in- a- row, the Ram Truck brand has been working closely with the Macy’s team and the City of New York to keep a one-of-a-kind holiday tradition as the Official Truck of the parade.

“It is a privilege for the Ram Truck brand to be the official truck of one America’s most celebrated occasions…Our Ram trucks are built to serve all our customers everywhere, and we are honored to be just a small part of the magic that happens during the Macy’s Thanksgiving Parade as our full portfolio of award-winning trucks pulls these floats down the streets of Manhattan.” – Tim Kuniskis, Ram brand CEO – Stellantis

Some newcomers joined the floats this year, with anime finally getting recognition after about 20 years in the States. In recent years, Son Goku from Dragonball, Dragonball Z, Dragonball Z Kai, Dragonball Super, and the unofficial Dragonball GT made it into the float in recent years, mainly in his normal default form. This year, for 2023, the Dragonball Super Goku in his Super Saiyan Blue form appeared to promote the upcoming 40th anniversary of the original Dragon Ball manga in 2024. Along with Goku, Monkey D. Luffy of One Piece was turned into a float to promote the upcoming ending and celebrate its successful live action adaptation by Netflix. From what we read, the creator/director of One Piece was very involved in making sure the streaming company didn’t butcher it like what happened to the Fullmetal Alchemist or One Piece adaptations.

Back to the parade, Ram Truck kept the holiday tradition alive by leading the parade and towing the floats themselves. More than 20 trucks were towing all of the Thanksgiving floats, with a specially wrapped Ram truck towing the icon of Christmas cheer, Santa Claus. In addition to the trucks towing floats, Ram Truck will forever be in the same sentence as the Macy’s Thanksgiving Day Parade®, having also supplied the parade with more than 70 trucks and Ram ProMaster commercial vans to help the parade with behind-the-scenes functions. That’s right, Ram pickup trucks weren’t just there to transport the floats for the 97th annual Macy’s Thanksgiving Day Parade but also used to transport tool containers, costumes, and much more.

Just to push the envelope a little more for Ram Truck, all that work put into towing floats highlights the capability of the new 2025 Ram 1500. Whether looking for gasoline or electric powertrains, consumers can find what they want in the full lineup of 2025 Ram 1500 light-duty pickup trucks. In terms of the parade, don’t worry. If you missed the parade and slept in, videos will surely still be available to watch @macys on various social media platforms. With the year coming to an end, there will also be plenty of holiday deals going on after Black Friday. Look for great deals on the Ram 1500 at Aventura Chrysler Jeep Dodge Ram.

Photo Source/Copyright: Ram Truck
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