New Dodge LEGO Sets Available Now
Ah, what a wave of nostalgia when someone thinks “LEGO”. Whether it’s memories of building the LEGO Death Star from Star Wars or finishing a three-hour long construction only to find step 39 out of 106 was mistakenly skipped. LEGO inspired the imagination and creation of kids all over the world, and in a partnership that actually makes sense, with kids that like to race cars and play with their LEGO bricks, Fiat Chrysler Automobiles (FCA) brand Dodge and LEGO have designed the new LEGO® Speed Champions building set that features the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T.
That cute commercial is the launch of a new multimedia marketing campaign between LEGO and Dodge. Thirty seconds of good memories start with a child playing with the LEGO Dodge Challenger SRT Demon, but in their mind, it’s being driven by National Hot Rod Association (NHRA) drag racing champion Leah Pritchett around a track with little tidbits of LEGO-esque pieces and designs throughout. For some, this is where it all starts.
“We know that many of our Dodge//SRT enthusiasts become fans of the brand at an early age, and like me, also grow up building LEGO vehicles that we dream of one day driving on the road…With the new Speed Champions set featuring the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T, our youngest fans can now build and jump into the ‘driver’s’ seat of two of their ultimate fantasy muscle cars.” – said Steve Beahm, Head of Passenger Car Brands, Dodge//SRT, Chrysler and FIAT – FCA North America.
The new LEGO set, features the 2018 Dodge Challenger SRT Demon and 1970 Dodge Charger R/T (lego.build/2F66bQg). If anyone out there is a fan of Marvel’s Agents of Shield TV program, the latter may look familiar, driven by the show’s incarnation of Ghost Rider. His is actually a 1969 piece, but it looks very similar, and that would be because the TV show and the creation team behind the Ghost Rider’s Charger (MovieMachines) rebuilt the 1970 Dodge Charger R/T from The Fast & The Furious film series.
Fans of Dodge and LEGO of all ages have found themselves playing with the colorful bricks at one time, and now they can create their own (fantasy) thrilling drag racing experience after building the LEGO Speed Champions 2018 Dodge Challenger SRT Demon and 1970 Dodge Charger R/T models. Common tagline, but LEGO went into real detail with these models. The Dodge Challenger SRT Demon LEGO models features two sets of wheel rims, authentic design details, and decorative stickers; the Dodge Charger LEGO model of the iconic American muscle car comes with a removable supercharger and an alternate engine cover.
This set also includes:
– Three LEGO minifigures – a Challenger driver, Charger driver, and a race marshal
– The 2018 Dodge Challenger SRT Demon features a minifigure cockpit, removable windshield, wheels with rubber tires, 2 sets of rims, a rear spoiler, dual exhaust, authentic design details, and decorative stickers
– The 1970 Dodge Charger R/T features a minifigure cockpit, removable windshield, wheels with rubber tires, a removable supercharger, alternate engine cover, translucent light-style elements, authentic design details, and decorative stickers
”We are thrilled to bring the exciting Dodge designs to a LEGO build and play experience that is sure to capture the imaginations of not only LEGO fans, but also car lovers and the passionate community of Dodge enthusiasts around the world,” said Chris Stamp, senior designer, LEGO Group.
A limited number of the LEGO® Speed Champions building sets featuring the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T will be available for purchase on Dodge.com. Of course, consumers can also find them on the LEGO website. This could be a nice belated holiday gift (they really missed out on that cash grab), but if you or a loved one gets the set, take some time building it together and send us a shot of the finished product on Aventura Chrysler Jeep Dodge Ram social media.