More than 40,000 Jeep 4×4 SUVs Celebrated Jeep Beach Week this Year

Spring and summer are the perfect seasons for taking a road trip or seeking adventure in an SUV. When it comes to going off-road for a camping trip or rock climbing, off-road automaker Jeep® is there to supply consumers with trail-rated SUVs that can handle just about anything. Celebrating such feats, the 21st anniversary of Jeep Beach wrapped up last month (April 2024) at Daytona Beach, Florida. Running from April 19-28, Jeep brand owners and fans from across the nation joined in for a week-long event of open-air freedom and fun in the sun. This year, approximately 40,000-plus Jeep 4x4s joined in to experience the highly anticipated annual 10-day event.

“Recognized as one of the most significant events exclusively for Jeep enthusiasts, we celebrated yet another milestone year of this legendary gathering at Daytona Beach this weekend with over 10,000 Jeep SUVs driving the Jeep Beach Parade…The Jeep 4x4s and their owners celebrating the event showed up in force, each as unique and devoted to the brand as the next, and stretched an incredible 10 miles long along the parade route.” – Bill Peffer, senior vice president and head of Jeep brand – North America

It all ended with a 10-mile parade to celebrate Jeep Beach. More than 10,000 Jeep SUVs were in the parade, and it sounds a little far-fetched if you didn’t get the chance to attend. Despite all the ads that show owners driving along the beach in a Jeep to setup a game of volleyball, it’s all make-believe. We don’t really pay much attention to the fine print in those ads, but there’s probably something about a closed course, or the act of driving on the beach being illegal. If you’ve ever tried to do the same, lifeguards or the police will quickly escort you off the premises – trust us on this one.

So how Jeep Beach got the go ahead to have 10,000 Jeep SUVs on the beach is beyond our understanding, but they got away with it anyway. For those who did attend, the parade wasn’t the only thing going on during the event. Aside from the beach, fans were able to ride the Jeep obstacle course at the start/finish line of the Daytona International Speedway in the passenger seat of a 2024 Jeep 4×4 model – including the electrified Wrangler 4xe, Wrangler 392, and Gladiator Rubicon. To avoid any lawsuits, a professional driver will be the one operating the vehicle on the course.

Jeep Beach isn’t just about having a good time on the beach with a Jeep. The event is also a fundraising effort. Over the years, more than $4 million has been donated to local charities throughout Central Florida counties. More than 150 non-profit organizations have benefitted from the funds raised by Jeep Beach. Heck, Jeep Beach is a 501(c)(3) charity founded with the exact purpose of enhancing fundraising efforts. Supported by hundreds of volunteers within the community, the success of Jeep Beach gets better every year.

If you missed out, don’t worry. Jeep Beach happens every year. And if you don’t have a Jeep SUV yet to join in on the fun, you can find a new Jeep 4×4 SUV at Aventura Chrysler Jeep Dodge Ram any day.

Photo Source/Copyright: Stellantis Media