Jeep Celebrates 23 Years as Most Patriotic Brand
Off-road automaker Jeep® has its roots dating back to the U.S. military. Developing vehicles for travel and reconnaissance, Jeep is a true all-American brand. It’s so patriotic, that years ago, Jeep actually revealed a “Freedom Edition” for select vehicles. Jeep has also been named as America’s most patriotic brand for 23 consecutive years – according to Brand Keys Most Patriotic Brands survey. Sent out to consumers around the nation, consumers fill out the survey and nominate which brand they feel is the most patriotic, and the Jeep brand wins year-after-year.
“Patriotism is one of the most powerful values a brand can own. Jeep has primary ownership of that value, with a real emotional underpinning. Jeep has a history forged in the past and the present…And if there’s such a thing as ‘patriotic DNA,’ it shows up in our Most Patriotic Brands emotional engagement assessments. In a more political and partisan marketplace, Jeep has been able to create a bond with all consumers, which is why Jeep shows up at the top of the list every year.” – Robert Passikoff, president and founder of Brand Keys
Sure, automotive journalists and publications may set up a panel of judges from different backgrounds and different experiences to evaluate and vote on vehicles for competitions or “best of lists”, but when it comes to Brand Keys, it’s more about the consumers and their voice. In 2024, Brand Keys surveyed more than 7,460 consumers to get the results this year. Like any good survey, the questionnaire was designed for a certain sample population, sent to consumers 18 to 65 years of age, and balanced for gender and political affiliation. The survey contained 1,381 brands assessed in 143 B2C and B2B categories via Brand Keys emotional engagement measures. All-in-all, the surveys resulted in one brand standing out as a symbol of patriotism.
Of course, the Jeep brand was identified as the best brand that stands out as the modern brand that can meet the challenges of being “patriotic” today. Patriotism can mean many things in today’s world, but when it comes to being an American, supporting an American brand is one of the most patriotic things the average consumer can do. We’re not here to enlist people to join the Army, although some people would argue that that’s the most patriotic act anyone can do, but we’re talking about the everyday consumer here.
Even so, Jeep brand and the USO are marking 16 years of working together to support members of the nation’s military this year (2024). Moreover, through Jeep brand’s Military Incentive Program, select military personnel are eligible for bonuses when purchasing select Jeep brand vehicles. This program applies to many military statuses, including active, active reserve, retired military, retired military reserve, 100% disabled veterans, and honorably discharged veterans. As long as a consumer with a military status applies within 12 months of discharge date, they are eligible for this program. The bonus is cold hard cash a consumer can put towards the total price of the vehicle and make their purchase a little more affordable. The offer is limited to select 2024 and 2023 Jeep brand vehicles, but is available for purchases and leases.
Want to show your support for an all-American brand? Look no further than Aventura Chrysler Jeep Dodge Ram for a new Jeep SUV.