FCA’s March Sales are Up Thanks to Jeep, Dodge and Ram
Last month, three of the four new car brands sold at Aventura Chrysler Jeep Dodge Ram had record-breaking sales. In comparison from sales in March 2015 to sales in March 2016, Jeep’s total sales increased by 15 percent and both Dodge and Ram saw an increase in their total sales by 11 percent.
Despite lower numbers from Chrysler, Alfa Romeo and Fiat, the three other brands that are a part of Fiat Chrysler Automobiles US (FCA US), the increase in sales from Jeep, Dodge and Ram helped FCA US maintain their record of sales increases for the last 72 consecutive months.
In the last few months, American consumers have began buying more SUVs, minivans and pickups and this trend is helping those three FCA brands to do very well.
“As consumers continue to shift their buying preference toward utility vehicles and trucks, they are walking directly into the FCA wheelhouse,” Reid Bigland, FCA’s head of sales in North America, said in a statement.
A possible explanation for the light Chrysler sales might be attributed to their cut in production of Chrysler Town & Country minivans, as the brand gets ready for this month’s introduction of the new fuel-efficient minivan, the 2017 Chrysler Pacifica, to dealerships nationwide.