FCA Joins Plug and Play to Develop Innovation Startup Hub
Automotive technology is ever-growing, always changing, and in 2020 it’s going to finally turn a corner. It feels like it doesn’t it? Electric vehicles, autonomous machines, virtual reality and assistants, and even personal flying aircraft. Fiat Chrysler Automobiles (FCA) may not be a name once synonymous with these concepts. That’s all about to change with the latest partnership between FCA and Plug and Play, the largest global innovation platform for startups and corporations, and the Michigan Minority Supplier Development Council (MMSDC). Together, these three groups will be developing a new innovation hub in Detroit by this summer, 2020.
Plug and Play Detroit
As mentioned, Plug and Play is a global innovation platform, and if the name sounds familiar, it’s because Plug and Play has been the mastermind behind many technological startups in prime locations, like Silicon Valley. The platform has made several developments to streamline and advance technology faster, such as accelerator programs, corporate innovation services, and an in-house VC. What began in 2006 has expanded to 25 locations around the world, providing startups with the necessary resources to continue development. In total, Plug and Play has helped over 10,000 startups, has 300 official corporate partners, and raised over $7 billion in funding. The portfolio on Plug and Play is pretty outstanding, and the next venture, “Plug and Play Detroit powered by AmplifyD” (Amplify:Diversity), will be placing an emphasis on startups owned by women and minorities.
So how does Fiat Chrysler (and possibly the merged PSA Group) have to do with this? What part will the MMSDC play? The latter is a non-profit organization promoting the economic growth of startups, and every year raises more than $36 billion dollars for its 1,200 certified minority business owners and 300 corporate members.
“We have been building innovation platforms focused on mobility worldwide in locations such as Silicon Valley, Stuttgart and Tokyo. As Detroit has been the origin of the automotive industry in the U.S., this is a strategic location for us to connect our corporate partners to startups and entrepreneurs and to continue to foster collaboration and innovation…The automotive industry is going through an incredible transformation with electrification, connected and autonomous vehicles. This partnership with MMSDC and FCA as an early participant – globally as well as in Detroit – in the automotive industry, is a perfect example of how big corporations are taking the necessary steps to embrace the changes in the mobility sector.” – Saeed Amidi, Founder and CEO of Plug and Play
The FCA will become one of the founding partners of this innovation hub, and as it expands, AmplifyD plans to add additional corporate and automotive partners. Plug and Play Detroit powered by AmplifyD is already working to secure a location in downtown Detroit for the innovation hub. Plans are to have it developed in the first quarter of 2020 and open its doors by June. This is another example of automotive giants working towards a future of mobility and it’s quickly becoming the next big race in the industry. Who will dominate an ecosystem of personal and public transportation?
It’s all pretty exciting stuff. Follow along with us on Aventura Chrysler Jeep Dodge Ram social media to learn more about Fiat Chrysler is working on next.