Commemorating 145 Years of The Kentucky Derby with Ram
Back in April 2019, Ram debuted the 2019 Ram HD Kentucky Derby Edition, recognized as the “Official Truck” of Churchill Downs and the Kentucky Derby and exclusive automotive partner for ten years. Going on its 145th year, the Derby takes place this weekend, May 4, 2019. Now so close to the date, a Fiat Chrysler Automobiles press release details some of the events leading up to this weekend for fans and attendees to enjoy.
2019 Kentucky Derby and Churchill Downs Racetrack
Churchill Downs is the world’s most legendary racetrack and the chosen arena for the Kentucky Derby since 1875. The track is known for conducting Thoroughbred racing and gambling where the flagship racetrack of Churchill Downs Incorporated (NASDAQ: CHDN) offers year-round simulcast wagering in Louisville, Kentucky. Going on 145 years, the tradition still runs strong.
With Ram Trucks involved with the Kentucky Derby, Ram will be showcasing the extraordinary 2019 Ram Heavy Duty 2500 and 3500 Limited Kentucky Derby Edition trucks at the event. Created to commemorate the 10-year anniversary as the “Official Truck of Churchill Downs and the Kentucky Derby,” the trucks will be available on-site at the Churchill Downs grounds for race fans to check out with a more hands-on experience. No mention of a test drive though, what a shame.
Through their partnership, Ram intends to immerse fans of the Kentucky Derby and Churchill Downs whether attending the races or watching the festivities on TV. Ram is packing a punch with on-site truck displays, video board integrations, backcountry and trackside signage throughout Churchill Downs grounds, and Ram branded clothing to be featured on the training team and top horses of 2017 Derby-winning and seven-time Eclipse Award-winning trainer Todd Pletcher. It’s called SWAG – wait, do kids still say that?
In addition, Ram will also have some television spots running during the NBC network telecast of the Derby. These spots will contain exclusive behind the scenes footage featuring interviews from Derby-winning trainer Pletcher, Churchill Downs representatives and many more all available on the Ram brand’s official YouTube channel and the Ram Brand social media channels. If looking to get in on the fun, fans can use the hashtag #RamDerby to follow all the content.
Prior to the Derby, Ram ProMaster vans will be transporting the traditional Kentucky Oaks® “Garland of Lilies” on Friday, May 3, worn by the winning horses. Ram will also be delivering the winning jockey bouquets to Churchill Downs from the Kroger store where the large floral arrangements are created each year. Also on Friday, a pink-wrapped Ram 3500 Heavy Duty Limited dually will lead the Kentucky Oaks Survivors Parade made up of breast and ovarian cancer survivors. To commemorate the 145th running of the Longines Kentucky Oaks race, 145 survivors will walk in the parade led by the pink Ram truck on the Churchill Downs’ historic racetrack. Ram ProMaster vans will continue to transport the Derby “Garland of Roses” on Saturday, May 4.
Interested in the 2019 Special-edition Kentucky Derby 2019 Heavy Duty Pickup Truck? There’s the link above, and the special edition is available on 2500 or 3500 Limited. That comes with the choices of a Cummins 6.7-liter Turbo Diesel I-6 or 6.4-liter HEMI® V8; 4×2 or 4×4 drivetrain; Mega Cab or Crew Cab; single rear wheel or dual rear wheel; with 6-ft.-4-in. or 8-ft. bed lengths. Plus, dual rear wheel models include rear park assist with fender coverage. The starting MSRP for the Ram 2500 Kentucky Derby Special Edition is $66,890 (plus destination fee), and the starting MSRP for the Ram 3500 Kentucky Derby Special Edition is $68,240 (plus destination fee).
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